Summary
The Global Tradeshow Update is Canadean's look back at Vitafoods Europe 2013. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a Summary of major products and innovations from the tradeshow.
Synopsis
- Get the highlights from this year's Vitafoods.
- Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
- Gain an insight into the mood of the industry through the opinion of key players.
Reasons To Buy
- What is Vitafoods?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from Vitafoods that I should be aware of?
Key Highlights
At this year's Vitafoods Europe, the Innovation Tracking team found supplements that mimic everyday products, such as a "super" coffee and an "energy" smoothie. Meanwhile, saffron-based capsules to help maintain eyesight and a natural aphrodisiac supplement aimed at men were among other products on show.
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