Google in Mobile and Online Video Advertising: YouTube, Android, and More

Table of Contents
1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 5
2.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 6
2.1.1 GOOGLE+ AND LOCATION SERVICES 6
2.2 MOBILE VIDEO ADVERTISING 7
2.2.1 CASE STUDY: HOW MOBILE VIDEO ADVERTISING CAN INCREASE SALES 7
2.3 YOUTUBE 9
2.3.1 YOUTUBE MOBILE VIDEO ADS 11
2.3.2 CASE STUDY: YOUTUBE VIDEO ADVERTISING WITH MOBILE COMMERCE APPLICATIONS 12
2.3.3 CASE STUDY: VIDEO ADVERTISING IN MOBILE APPS (HOW TO ATTRACT NEW USERS IN A CROWDED APP STORE?) 13
3.0 VIDEO ADVERTISING VENDORS SWOT ANALYSIS 16
3.1 FLURRY 16
3.1.1 STRENGTHS 16
3.1.2 WEAKNESS 17
3.1.3 OPPORTUNITIES 17
3.1.4 THREATS 17
3.2 GOOGLE MOBILE VIDEO MARKETING PLANS 17
4.0 VIDEO ADVERTISING IN MOBILE PHONES IMPACT ON THE M-COMMERCE 22
4.1.1 VIDEO ADVERTISING IN M-COMMERCE ECOSYSTEM 22
4.1.2 THE OPERATORS ROLE 24
4.1.3 HANDSET MANUFACTURERS ROLE 26
4.1.4 SOFTWARE VENDORS ROLE 29
4.1.5 CHARGING IN MOBILE TV 29
4.1.6 SPECTRUM 31
4.1.7 CONCLUSION 32
5.0 MOBILE COMMERCE WITH VIDEO ADVERTISING APPS MARKET ANALYSIS 34
1.1 SMART PHONE MARKET PERFORMANCE 35
1.2 APPLICATION STORE MARKET PERFORMANCE 37
1.2.1 HANDANGO MOBILE CONTENT 37
1.2.2 APPLE APP STORE MOBILE CONTENT 42
1.2.2.1 MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS 43
1.3 INDIVIDUAL APPLICATION PERFORMANCE 49
1.4 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 51
7.5 HOW TABLETS CAN AFFECT THE APPLICATION STORE 51
7.6 NEXT GENERATION DEVICES (WHAT’S BEYOND TABLET AND CELL PHONES..?) 52
7.7 MOBILE GAMES POTENTIAL EARNING AND MARKETS 2012-2016 54
7.7.1 SMARTPHONES IN CONTEXT 55
7.7.2 SMARTPHONES VS. PORTABLE GAME PLAYERS 55
7.7.3 MOBILE GAMES 56
6.0 VIDEOS ADVERTISING: GLOBAL MARKET ANALYSIS 2012-2016 57
6.1 APPLICATION GROWTH 57
6.1.1 CONTEXT AND LOCATION SENSITIVE APPLICATIONS 57
6.1.2 PAY POINT SOLUTIONS 58
1.4.1 SWARM DATA MINING 59
6.1.3 PREDICTIONS FOR THE NEXT GENERATION 59
6.1.4 OBSOLESCENCE OF THE WALLET 59
6.2 MARKET THREATS ANALYSIS 61
6.3 MARKET OPPORTUNITY: LOCATION COMMERCE AND VIDEO ADVERTISING 67
7.0 CONCLUSIONS AND RECOMMENDATIONS 70

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