This report evaluates the two location-based services from Google and Facebook in terms of their use for marketing purposes by companies in B2C markets that have physical points of sale (referred in the report as “local businesses”). The report is written in a user-friendly (business/ marketing oriented) way and does not require technical knowledge.
Table of Contents
Introduction: Location Based Marketing through online Social Networks and Search Engines
Google Places
Characteristics
Marketing opportunities for local businesses
Facebook Places
Characteristics
Marketing opportunities for local businesses
Google Places vs. Facebook Places
Similarities and differences
Advice for local businesses
Consumers point of view
List of Figures
List of Tables
