ICT Investment Trends in Germany : Enterprise ICT spending patterns through to the end of 2016

Product Synopsis

This report presents the findings from a survey of 164 German enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

Key Findings

Kable’s survey of 164 German enterprises highlights that X% of respondents anticipate an increase in their ICT budgets in 2015, which is an increase of X% compared to 2014.

According to Kable’s survey, German enterprises are planning to invest X% of their external ICT budgets in hardware, software, and IT services in 2015, which is more than the combined allocation in 2014(X%).

German enterprises allocated the highest proportion of their hardware budgets to client computing (X%) followed by network and communications equipment (X%) and servers (X%) in 2014.

Synopsis

This report presents the findings from a survey of 164 German enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how German enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including enterprise applications, business intelligence, and security products. The survey also highlights the approach adopted by enterprises in Germany to purchase technology. Through Kable’s survey, the report aims to provide better insight to ICT vendors and services providers when pitching their solutions to enterprises in Germany.

In particular, it provides an in-depth analysis of the following:

Understand how ICT budgets are set to change in 2015 in terms of their overall size.

Appreciate how IT budgets are allocated across the core elements of IT spend, including hardware, software, services, communications, and consulting.

Learn how IT Euros are being spent in areas such as the data centre, applications, IT management and the network.

Gain an understanding regarding which ICT functions German enterprises are interested in outsourcing.

Identify German enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, and security products. 

Learn about the drivers that are influencing German enterprises’ investments in each technology category.

Establish how German enterprises’ IT budgets are currently allocated across various segments within a technology category.

Gain insight into how German enterprises plan to change their ICT budget allocations across various segments within a technology category.

Understand the vendor mindshare for various core and advanced technology categories.

Provides insight into German enterprises’ preferred buying approaches.

Comprehend the business and IT objectives that German enterprises are looking to achieve through their IT investment strategies. 

Understand the factors that are influencing German enterprises’ decision to select an ICT provider.

Reasons To Buy

This report will help readers to understand how the German enterprise ICT landscape is set to change in 2015.

Gain a view as to how ICT Euros are being allocated in your target audience.

The report covers a detailed breakdown of the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications and consulting.)

The report will help users to gain a view of the current strategic objectives of German enterprises.

The report will provide a detailed breakdown of the opportunities within selected technology categories (enterprise applications, business intelligence, and security products).

Understand the factors that are influencing German enterprises’ decision to select an ICT provider.

Gain a view as to the business and IT objectives German enterprises are looking to achieve through their ICT investment strategies.