A well-defined capacious amount of either structured, semi-structured as well as unstructured data that can be mined to extract information is termed as big data. Combination of big data and analytics enable enterprises to make smart decisions while minimizing cost and time. Today, the most interesting function of big data analytics is to develop cutting-edge products and solution for end-users. Emergence of big data in Japan has enabled enterprises in the country to achieve high profitability and expand their attempts to encompass huge data and models. Furthermore, big data technologies such as Hadoop as well as cloud analytics enable enterprises to analyze large amount of data for fraud detection, risk modeling, vendor analysis, portfolio analysis, and customer analytics among others. Driven by the momentum of Hadoop and other analytical tools, company researchers are now focused on speeding up their decision making process using big data technologies.
The big data market in Japan today is influenced by several drivers, restraints and opportunities. The key factor driving the market is the sudden rise in the application of social media by companies to analyze customer behavior pattern and design effective strategies. Besides this, the growth in the amount of transitional information generated by enterprises is also driving the big data market in Japan. However, privacy concerns related to confidential data has hindered market growth to a great extent. In addition, slow adoption rate in certain industries and lack of awareness among users also act as some of the hurdles in its growth of the market. Despite these restraints, proliferation of real time information from sources including web, log files, handheld devices (mobile devices), sensors and others are likely to create ample opportunities for big data. Growing popularity of big data in a wide range of applications including research and development, fraud detection among others would also create growth opportunities.
The Big Data market is segmented in terms of hardware, software, services, and industry vertical. In terms of software, the market is segmented into systems software, NoSQL and SQL (databases), Hadoop distribution tools & solutions, big data analytics and others. The industries implementing big data consists of government, banking finance and insurance, healthcare, oil & gas, education, manufacturing, others. The hardware segment covered in the market research report consists of servers, network equipment, storage tools and others. The services evaluated in the study include consulting services, deployment and integration, outsourcing and training.
To stay competitive in the Japan Big Data Market, key market players are investing in research and development. Brands are also adopting effective marketing and branding strategies to maintain a competitive edge in the market. Prominent market players such as NTT data, Oracle, Microsoft, Teradata and others have been profiled in the report.
KEY BENEFITS FOR STAKEHOLDERS
Big Data Market – By Hardware
Big Data Market – By Software
Big Data Market – By Services
Big Data Market – By Industry