Kellogg Company : Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis

Kellogg Company : Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis

Category : Consumer Goods
December  2014  Pages : 47

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Canadean's "Kellogg Company : Consumer Packaged Goods - Company Profile, SWOT and Financial Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, financial analysis, mergers and acquisitions, recent developments, key employees, company locations and subsidiaries as well as competitive benchmarking data.

This report is a crucial resource for industry executives and anyone looking to access key information about "Kellogg Company"

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

- Examines and identifies key information and issues about "Kellogg Company" for business intelligence requirements.

- Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.

- Provides data on company financial performance and competitive benchmarking.

- The profile also contains information on business operations, company history, major products and services, key employees, and locations and subsidiaries.

Reasons To Buy
- Quickly enhance your understanding of "Kellogg Company"

- Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.

- Increase business/sales activities by understanding your competitors' businesses better.

- Recognize potential partnerships and suppliers.

Key Highlights
Kellogg Company (Kellogg) is a provider of food products based in the US. The company principally manufactures and markets ready-to-eat cereal and convenience foods for customers worldwide. Its product portfolio includes cereals, cookies, crackers, savory snacks, frozen foods, toaster pastries, cereal bars, fruit-flavored snacks and veggie foods. It markets these products under Kellogg's, Pop-Tarts, Eggo, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, All-Bran, Crunchy Nut, Frosted Mini-Wheats, Garden Burger, and Town House brands. Additionally, it produces cookies, crackers, crisps and convenience foods under various brands including Keebler, Cheez-It, Murray, Austin and Famous Amos, among others. The company manufactures its products in 18 countries and markets in more than 180 countries. Kellogg is headquartered in Battle Creek, Michigan, the US.

Table Of Contents
1 Kellogg Company
2 Kellogg Company - Key Employees
3 Kellogg Company - Key Employees Biographies
4 Kellogg Company - Major Products and Services
5 Kellogg Company - History
6 Kellogg Company - Company Statement
7 Kellogg Company - Locations and Subsidiaries
7.1 Kellogg Company - Head Office
7.2 Kellogg Company - Other Locations and Subsidiaries
8 Kellogg Company - Business Analysis
8.1 Kellogg Company - Company Overview
8.2 Kellogg Company - Business Description
9 Kellogg Company - SWOT Analysis
9.1 Kellogg Company - SWOT Analysis - Overview
9.2 Kellogg Company - Strengths
9.2.1 Strength - Strong Brand Portfolio
9.2.2 Strength - Strong Focus on Research and Innovation Practices
9.2.3 Strength - Strong Financial Performance
9.3 Kellogg Company - Weaknesses
9.3.1 Weakness - High Dependence on the US Market
9.3.2 Weakness - Product Recalls
9.3.3 Weakness - Reliance on Limited Customers
9.4 Kellogg Company - Opportunities
9.4.1 Opportunity - New Product Launches
9.4.2 Opportunity - Strategic Initiatives
9.4.3 Opportunity - Increase in Consumer Spending in the US
9.5 Kellogg Company - Threats
9.5.1 Threat - Stringent Regulations
9.5.2 Threat - Rising Labor Wages in the US
9.5.3 Threat - Expansion by Competitors
10 Kellogg Company - Company Financial Analysis
10.1 Kellogg Company - Five Year Snapshot: Overview of Financial and Operational Performance Indicators
11 Kellogg Company - Interim ratios
11.1.1 Kellogg Company - Financial ratios: Capital Market Ratios
11.2 Kellogg Company - Financial Performance and Ratio Charts
11.2.1 Kellogg Company - Revenue and Operating margin
11.2.2 Kellogg Company - Asset and Liabilities
11.2.3 Kellogg Company - Net Debt vs. Gearing Ratio
11.2.4 Kellogg Company - Solvency
11.2.5 Kellogg Company - Valuation
11.3 Kellogg Company - Competitive Benchmarking
11.3.1 Kellogg Company - Market Capitalization
11.3.2 Kellogg Company - Efficiency
11.3.3 Kellogg Company - Valuation
11.3.4 Kellogg Company - Turnover: Inventory and Asset
11.3.5 Kellogg Company - Liquidity
12 Kellogg Company - Mergers and Acquisitions and Partnerships
12.1 Kellogg Company - MandA and Partnerships Strategy
13 Kellogg Company - Recent Developments
14 Appendix
14.1 Methodology
14.2 Kellogg Company - Ratio Definitions
14.3 Disclaimer
List Of Tables
Table 1: Kellogg Company - Key Employees
Table 2: Kellogg Company - Key Employees Biographies
Table 3: Kellogg Company - Major Products and Services
Table 4: Kellogg Company - History
Table 5: Kellogg Company - Subsidiaries
Table 6: Kellogg Company - Annual ratios
Table 7: Kellogg Company - Interim ratios
Table 8: Kellogg Company - Capital Market Ratios
List Of Figures
Figure 1: Kellogg Company - Revenue and Operating Profit
Figure 2: Kellogg Company - Financial Position
Figure 3: Kellogg Company - Net Debt vs. Gearing Ratio
Figure 4: Kellogg Company - Solvency
Figure 5: Kellogg Company - Valuation
Figure 6: Kellogg Company - Market Capitalization
Figure 7: Kellogg Company - Efficiency
Figure 8: Kellogg Company - Valuation
Figure 9: Kellogg Company - Turnover: Inventory and Asset
Figure 10: Kellogg Company - Liquidity
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