Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
• The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
• The report covers data and analysis on key marketing objectives in the European asset finance industry
Scope
Key Marketing Objectives in the European Asset Finance Industry: Survey Snapshot report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. In this report, the marketing goals of companies in the European asset finance industry have been identified. Respondents were asked: How important are each of the following objectives to your companys marketing strategy over the next 12 months?
Summary
The report features the opinions of the European asset finance industry respondents related to the following:
• Key marketing objectives
Reasons To Buy
• Provides information about the three main marketing aims identified by the companies operating in the asset finance industry
Key highlights
NA
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Marketing Objectives
2.1 Key marketing objectives by company type
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
List Of Tables
Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 5: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Table 6: Survey Results - Closed Questions
List Of Figures
Figure 1: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 2: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
