“Malaysian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies considering entering the market. Research Beam Model: Research Beam Product ID: 99638 3200 USD New
Malaysian Foodservice: The Future of Foodservice to 2016
 
 

Malaysian Foodservice: The Future of Foodservice to 2016

  • Category : Food and Beverages
  • Published On : August   12
  • Pages : 210
  • Publisher : Canadean
 
 
 
Synopsis
“Malaysian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies considering entering the market.
Scope
Market insight
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Malaysia.

Sector analysis
This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Malaysian foodservice market.

Industry data
This report provides details on the number of outlets, transactions, average prices, foodservice sales, sales per outlet, and transactions per outlet per week, across nearly 50 sub-channels.

Forecast data
This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

Market conditions
This report will help you to assess the impact of the economic recession and recovery on foodservice market growth.
Summary
Why was the report written?
This report is the result of Canadean’s extensive market and company research covering the Malaysian foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Malaysia’s business environment and landscape. The Malaysian Foodservice report considers the dynamism of the economy and shifts in consumers’ choices.

What is the current market landscape and what is changing?
The Malaysian foodservice market remained insulated from the European recession. The widespread use of technology, increasing disposable income, and increasing health awareness, have made the market a lot more competitive than before. The market is expected to grow further between 2012 and 2016, driven by the rising number of households in the country, the rise in the number of the population who are employed, a rise in disposable income, and the development of healthier and more nutritious eating habits.

What are the key drivers behind recent market changes?
In spite of the economic recession, Malaysian foodservice sales showed growth during 2008–2011. Additionally, increasing disposable income has given freedom to customers to spend on eating out. This trend is expected to persist during the forecast period, which can be attributed to further increases in disposable income and consumer spending on tourism.

What makes this report unique and essential to read?
“Malaysian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies who are considering entering the market.
Reasons To Buy
Tourism complements the development of the foodservice industry in Malaysia
The tourism industry has boosted the foodservice industry to a large extent, and is expected to do so over the forecast period as well; the influx of tourists that visit Malaysia has led to an increase in foodservice sales, as people like to dine out.

Increasing disposable income and the growing population of working women has boosted the growth of the foodservice industry
The annual per capita disposable income in Malaysia increased from US$3,114.7 in 2006 to US$4422.8 in 2011, and is expected to grow further, to US$5261.416 by 2016. The increase in disposable income has boosted consumer expenditure on eating out.

Increase in disposable income leads to an increase in demand for organic food
With a consistent increase in disposable income, the working population continues to seek high quality and diverse foodstuff. There is a demand for healthy food items amongst the health conscious, young, and educated consumers

Increase in health awareness has resulted in a higher demand for healthier meals
The recent increase in health awareness and food safety concerns amongst the Malaysian urban educated population, has given rise to the demand for healthier meal options, which has led to a wider range of healthy options on restaurant menus.

Western-style cafes and fast-food chains gaining popularity
The Malaysian foodservice industry is extremely diverse, and consists of various chains and independent hotels, restaurants, cafes, and vendors.

Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales, while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Executive Summary
3 Malaysian Foodservice – Market Attractiveness
3.1 Malaysian Foodservice Market Size
3.2 Market Trends and Drivers
3.2.1 Malaysia Macroeconomic Fundamentals
3.2.2 Malaysian Foodservice – Consumer Trends and Drivers
3.2.3 Malaysian Foodservice – Technology Trends and Drivers
3.2.4 Malaysian Foodservice – Operator Trends and Drivers
3.3 Malaysian Foodservice market forecasts
4 Malaysian Foodservice – Market Dynamics and Structure
4.1 Profit sector analysis
4.1.1 Channel share analysis
4.1.2 Profit sector structure: outlets
4.1.3 Profit Sector Demand: Transactions
4.2 Cost sector analysis
4.2.1 Channel share analysis
4.2.2 Cost sector structure: outlets
4.2.3 Cost Sector Demand: Transactions
4.3 Regulatory Environment
4.3.1 Legal and self-regulation developments
4.3.2 Key regulations for foodservice sector
5 Malaysian Foodservice – Profit Sector Analysis
5.1 Profit Sector Analysis: Accommodation
5.1.1 Porter’s Five Force Analysis – accommodation
5.1.2 Channel Trend Analysis
5.1.3 Channel size and forecasts
5.1.4 Key channel indicators
5.2 Profit Sector Analysis: Leisure
5.2.1 Porter’s Five Force Analysis – leisure
5.2.2 Channel trend analysis
5.2.3 Channel size and forecasts
5.2.4 Key channel indicators
5.3 Profit Sector Analysis: Pubs, Clubs and Bars
5.3.1 Porter’s Five Force Analysis – pubs, clubs and bars
5.3.2 Channel trend analysis
5.3.3 Channel size and forecasts
5.3.4 Key channel indicators
5.4 Profit Sector Analysis: Restaurants
5.4.1 Porter’s Five Force Analysis – restaurants
5.4.2 Channel trend analysis
5.4.3 Channel size and forecasts
5.4.4 Key channel Indicators
5.5 Profit Sector Analysis: Retail
5.5.1 Porter’s Five Force Analysis – retail
5.5.2 Channel trend analysis
5.5.3 Channel Size and Forecasts
5.5.4 Key channel indicators
5.6 Profit Sector Analysis: Travel
5.6.1 Porter’s Five Force Analysis – travel
5.6.2 Channel trend analysis
5.6.3 Channel size and forecasts
5.6.4 Key channel indicators
5.7 Profit Sector Analysis: Workplace
5.7.1 Porter’s Five Force Analysis – workplace
5.7.2 Channel trend analysis
5.7.3 Channel size and forecasts
5.7.4 Key channel indicators
6 Malaysian Foodservice – Cost Sector Analysis
6.1 Cost Sector Analysis: Education
6.1.1 Channel trend analysis
6.1.2 Channel size and forecasts
6.1.3 Trend analysis: key channel indicators
6.2 Cost Sector Analysis: Healthcare
6.2.1 Channel trend analysis
6.2.2 Channel size and forecasts
6.2.3 Trend analysis: key channel indicators
6.3 Cost Sector Analysis: Military and Civil Defense
6.3.1 Channel trend analysis
6.3.2 Channel size and forecasts
6.3.3 Trend analysis: key channel indicators
6.4 Cost Sector Analysis: Welfare and Services
6.4.1 Channel trend analysis
6.4.2 Channel size and forecasts
6.4.3 Trend analysis: key channel indicators
7 Malaysian Foodservice – Competitive Landscape
7.1 Leading Financial Deals
7.2 Company Profile: QSR Brands Berhad
7.2.1 Company overview
7.2.2 Business Description
7.2.3 QSR Brands Berhad: main products and services
7.2.4 QSR Brands Berhad: SWOT Analysis
7.3 Company Profile: Secret Recipe Cakes & Cafe Sdn. Bhd.
7.3.1 Company overview
7.3.2 Business Description
7.3.3 Secret Recipe Cakes and Café: main products and services
7.3.4 Secret Recipe Cakes and Cafe: SWOT Analysis
7.4 Company Profile: Berjaya Roasters (M) Sdn. Bhd.
7.4.1 Company overview
7.4.2 Berjaya Roasters (M) Sdn. Bhd.: main products and services
7.5 Company Profile: Chicken King International
7.5.1 Company overview
7.5.2 Chicken King International: main products and services
7.6 Company Profile: The Chicken Rice Shop
7.6.1 Company overview
7.6.2 The Chicken Rice Shop: main products and services
7.7 Company Profile: Berjaya Starbucks Coffee Company Sdn Bhd
7.7.1 Company Overview
7.7.2 Berjaya Starbucks Coffee Company: Main Products and Services
7.8 Company Profile: SugarBun Corporation Berhad
7.8.1 Company Overview
7.8.2 SugarBun Corporation Berhad: main products and services
7.9 Company Profile: RasaMas
7.9.1 Company Overview
7.9.2 RasaMas: main products and services
7.1 Company Profile: Kettering Health Network Dining Services
7.10.1 Company overview
7.10.2 Kettering Health Network Dining Services: main products and services
8 Business Landscape
8.1 Macro-Economic Environment
8.2 Consumer Trends
8.3 Technology Trends
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Tables
Table 1: Malaysian Exchange Rate MYR-US$ (Annual Average), 2006–2011 11
Table 2: Canadean Key Foodservice Definitions 12
Table 3: Canadean Profit Sector Definitions 13
Table 4: Canadean Cost Sector Definitions 17
Table 5: Malaysian Foodservice: Sales by Sector, (MYR Million), 2006–2011 22
Table 6: Malaysian Foodservice: Sales by Sector, (US$ Million), 2006–2011 22
Table 7: Malaysian Foodservice: Sales by Channel, (MYR Million), 2006–2011 24
Table 8: Malaysian Foodservice: Sales by Channel, (US$ Million), 2006–2011 24
Table 9: Malaysian Foodservice: Sales Forecasts by Sector, (MYR Million), 2011–2016 35
Table 10: Malaysian Foodservice: Sales Forecasts by Sector, (US$ Million), 2011–2016 35
Table 11: Malaysian Foodservice: Sales Forecast by Channel, (MYR Million), 2011–2016 37
Table 12: Malaysian Foodservice: Sales Forecast by Channel, (US$ Million), 2011–2016 37
Table 13: Malaysian Profit Sector: Segmentation by Channel, (% Value), 2006–2016 39
Table 14: Malaysian Profit Sector: Outlets by Channel, 2006–2011 41
Table 15: Malaysian Profit Sector: Outlets by Channel, 2011–2016 41
Table 16: Malaysian Profit Sector: Sales per Outlet by Channel, (MYR Thousand), 2006–2011 41
Table 17: Malaysian Profit Sector: Sales per Outlet Forecast by Channel, (MYR Thousand), 2011–2016 42
Table 18: Malaysian Profit Sector: Sales per Outlet by Channel, (US$ Thousand), 2006–2011 42
Table 19: Malaysian Profit Sector :Sales per Outlet Forecast by Channel, (US$ Thousand), 2011–2016 42
Table 20: Malaysian Profit Sector: Transactions by Channel (Million), 2006–2011 43
Table 21: Malaysian Profit Sector: Profit Transactions by Channel (Million), 2011–2016 44
Table 22: Malaysian Profit Sector: Transactions per Outlet per Week by Channel, 2006–2011 44
Table 23: Malaysian Profit Sector: Transactions per Outlet per Week Forecast by Channel, 2011–2016 45
Table 24: Malaysian Cost Sector: Segmentation by Channel, (% Value), 2006–2016 47
Table 25: Malaysian Cost Sector: Outlets by Channel, 2006–2011 48
Table 26: Malaysian Cost Sector: Outlets by Channel, 2011–2016 49
Table 27: Malaysian Cost Sector: Sales per Outlet by Channel, (MYR Thousand), 2006–2011 49
Table 28: Malaysian Cost Sector: Sales per Outlet Forecast by Channel, (MYR Thousand), 2011–2016 49
Table 29: Malaysian Cost Sector: Sales per Outlet by Channel, (US$ Thousand), 2006–2011 49
Table 30: Malaysian Cost Sector: Sales per Outlet Forecast by Channel, (US$ Thousand), 2011–2016 50
Table 31: Malaysian Cost Sector: Transactions by Channel (Million), 2006–2011 51
Table 32: Malaysian Cost Sector: Cost Transactions by Channel (Million), 2011–2016 52
Table 33: Malaysian Cost Sector :Transactions per Outlet per Week by Channel, 2006–2011 52
Table 34: Malaysian Cost Sector: Transactions per Outlet per Week Forecast by Channel, 2011–2016 52
Table 35: Malaysian Accommodation Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 59
Table 36: Malaysian Accommodation Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 59
Table 37: Malaysian Accommodation Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 59
Table 38: Malaysian Accommodation Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 60
Table 39: Malaysian Accommodation Channel: Outlets by Sub-Channel, 2006–2011 62
Table 40: Malaysian Accommodation Channel: Outlets Forecasts by Sub-Channel, 2011–2016 62
Table 41: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 62
Table 42: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 63
Table 43: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 63
Table 44: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 63
Table 45: Malaysian Accommodation Channel: Transactions by Sub-Channel (Million), 2006–2011 64
Table 46: Malaysian Accommodation Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 65
Table 47: Malaysian Accommodation Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 65
Table 48: Malaysian Accommodation: Average Transaction Price by Sub-Channel (MYR), 2006–2016 65
Table 49: Malaysian Leisure Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 69
Table 50: Malaysian Leisure Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 69
Table 51: Malaysian Leisure Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 69
Table 52: Malaysian Leisure Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 69
Table 53: Malaysian Leisure Channel: Outlets by Sub-Channel, 2006–2011 71
Table 54: Malaysian Leisure Channel: Outlets Forecasts by Sub-Channel, 2011–2016 72
Table 55: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 72
Table 56: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 72
Table 57: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 73
Table 58: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 73
Table 59: Malaysian Leisure Channel: Transactions by Sub-Channel (Million), 2006–2011 74
Table 60: Malaysian Leisure Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 75
Table 61: Malaysian Leisure Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 75
Table 62: Malaysian Leisure: Average Transaction Price by Sub-Channel (MYR), 2006–2016 75
Table 63: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 79
Table 64: Malaysian Pubs, Clubs and Bars Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 79
Table 65: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 79
Table 66: Malaysian Pubs, Clubs and Bars Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 79
Table 67: Malaysian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel, 2006–2011 81
Table 68: Malaysian Pubs, Clubs and Bars Channel: Outlets Forecasts by Sub-Channel, 2011–2016 81
Table 69: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 82
Table 70: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 82
Table 71: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 82
Table 72: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 83
Table 73: Malaysian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (Million), 2006–2011 84
Table 74: Malaysian Pubs, Clubs and Bars Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 85
Table 75: Malaysian Pubs, Clubs and Bars Channel: Transactions per Outlet per Week by Sub-Channel,2006–2016 85
Table 76: Malaysian Pubs, Clubs and Bars: Average Transaction Price by Sub-Channel (MYR), 2006–2016 85
Table 77: Malaysian Restaurants Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 90
Table 78: Malaysian Restaurants Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 90
Table 79: Malaysian Restaurants Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 90
Table 80: Malaysian Restaurants Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 90
Table 81: Malaysian Restaurants Channel: Outlets by Sub-Channel, 2006–2011 92
Table 82: Malaysian Restaurants Channel: Outlets Forecasts by Sub-Channel, 2011–2016 93
Table 83: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 93
Table 84: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 93
Table 85: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 93
Table 86: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 94
Table 87: Malaysian Restaurants Channel: Transactions by Sub-Channel (Million), 2006–2011 94
Table 88: Malaysian Restaurants Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 96
Table 89: Malaysian Restaurants Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 96
Table 90: Malaysian Restaurants Channel: Average Transaction Price by Sub-Channel (MYR), 2006–2016 96
Table 91: Malaysian Retail Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 100
Table 92: Malaysian Retail Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 100
Table 93: Malaysian Retail Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 101
Table 94: Malaysian Retail Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 101
Table 95: Malaysian Retail Channel: Outlets by Sub-Channel, 2006–2011 104
Table 96: Malaysian Retail Channel: Outlets Forecasts by Sub-Channel, 2011–2016 104
Table 97: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 105
Table 98: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 105
Table 99: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 105
Table 100: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 106
Table 101: Malaysian Retail Channel: Transactions by Sub-Channel (Million), 2006–2011 107
Table 102: Malaysian Retail Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 107
Table 103: Malaysian Retail Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 107
Table 104: Malaysian Retail Channel: Average Transaction Price by Sub-Channel (MYR), 2006–2016 109
Table 105: Malaysian Travel Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 114
Table 106: Malaysian Travel Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 114
Table 107: Malaysian Travel Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 114
Table 108: Malaysian Travel Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 115
Table 109: Malaysian Travel Channel: Transactions by Sub-Channel (Million), 2006–2011 117
Table 110: Malaysian Travel Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 117
Table 111: Malaysian Travel: Average Transaction Price by Sub-Channel (MYR), 2006–2016 117
Table 112: Malaysian Workplace Channel: Sales by Sub-Channel, (MYR Million), 2006–2011 121
Table 113: Malaysian Workplace Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011–2016 121
Table 114: Malaysian Workplace Channel: Sales by Sub-Channel, (US$ Million), 2006–2011 121
Table 115: Malaysian Workplace Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011–2016 122
Table 116: Malaysian Workplace Channel: Outlets by Sub-Channel, 2006–2011 124
Table 117: Malaysian Workplace Channel: Outlets Forecasts by Sub-Channel, 2011–2016 124
Table 118: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 124
Table 119: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 125
Table 120: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 125
Table 121: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 125
Table 122: Malaysian Workplace Channel: Transactions by Sub-Channel (Million), 2006–2011 126
Table 123: Malaysian Workplace Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 127
Table 124: Malaysian Workplace Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 127
Table 125: Malaysian Workplace: Average Transaction Price by Sub-Channel (MYR), 2006–2016 127
Table 126: Malaysian Education Channel: Sales by Sub-Channel (MYR Million), 2006–2011 129
Table 127: Malaysian Education Channel: Sales Forecast by Sub-Channel (MYR Million), 2011–2016 129
Table 128: Malaysian Education Channel: Sales by Sub-Channel (US$ Million), 2006–2011 130
Table 129: Malaysian Education Channel: Sales Forecast by Sub-Channel (US$ Million), 2011–2016 130
Table 130: Malaysian Education Channel: Outlets by Sub-Channel, 2006–2011 132
Table 131: Malaysian Education Channel: Outlet Forecasts by Sub-Channel, 2011–2016 133
Table 132: Malaysian Education Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 133
Table 133: Malaysian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 134
Table 134: Malaysian Education Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 134
Table 135: Malaysian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 134
Table 136: Malaysian Education Channel: Transactions by Sub-Channel (Million), 2006–2011 136
Table 137: Malaysian Education Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 136
Table 138: Malaysian Education Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 136
Table 139: Malaysian Education Channel: Average Transaction Price by Sub-Channel (MYR), 2006–2016 137
Table 140: Malaysian Healthcare Channel: Sales by Sub-Channel (MYR Million), 2006–2011 139
Table 141: Malaysian Healthcare Channel: Sales Forecast by Sub-Channel (MYR Million), 2011–2016 139
Table 142: Malaysian Healthcare Channel: Sales by Sub-Channel (US$ Million), 2006–2011 139
Table 143: Malaysian Healthcare Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 139
Table 144: Malaysian Healthcare Channel: Outlets by Sub-Channel, 2006–2011 141
Table 145: Malaysian Healthcare Channel: Outlets Forecasts by Sub-Channel, 2011–2016 141
Table 146: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 142
Table 147: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 142
Table 148: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 142
Table 149: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 143
Table 150: Malaysian Healthcare Channel: Transactions by Sub-Channel (Million), 2006–2011 144
Table 151: Malaysian Healthcare Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 144
Table 152: Malaysian Healthcare Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 144
Table 153: Malaysian Healthcare: Average Transaction Price by Sub-Channel (MYR), 2006–2016 144
Table 154: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (MYR Million), 2006–2011 145
Table 155: Malaysian Military and Civil Defense Channel: Sales Forecast by Sub-Channel (MYR Million), 2011–2016 146
Table 156: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (US$ Million), 2006–2011 146
Table 157: Malaysian Military and Civil Defense Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 147
Table 158: Malaysian Military and Civil Defense Channel: Outlets by Sub-Channel, 2006–2011 149
Table 159: Malaysian Military and Civil Defense Channel: Outlets Forecast by Sub-Channel, 2011–2016 149
Table 160: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 149
Table 161: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 149
Table 162: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 150
Table 163: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 150
Table 164: Malaysian Military and Civil Defense Channel: Transactions by Sub-Channel (Million), 2006–2011 151
Table 165: Malaysian Military and Civil Defense Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 152
Table 166: Malaysian Military and Civil Defense Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 152
Table 167: Malaysian Military and Civil Defense: Average Transaction Price by Sub-Channel (MYR), 2006–2016 152
Table 168: Malaysian Welfare and Services Channel: Sales by Sub-Channel (MYR Million), 2006–2011 154
Table 169: Malaysian Welfare and Services Channel: Sales Forecast by Sub-Channel (MYR Million), 2011–2016 154
Table 170: Malaysian Welfare and Services Channel: Sales by Sub-Channel (US$ Million), 2006–2011 154
Table 171: Malaysian Welfare and Services Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 154
Table 172: Malaysian Welfare and Services Channel: Outlets by Sub-Channel, 2006–2011 156
Table 173: Malaysian Welfare and Services Channel: Outlets Forecasts by Sub-Channel, 2011–2016 156
Table 174: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006–2011 157
Table 175: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 157
Table 176: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011–2016 157
Table 177: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 158
Table 178: Malaysian Welfare and Services Channel: Transactions by Sub-Channel (Million), 2006–2011 159
Table 179: Malaysian Welfare and Services Channel: Transaction Forecasts by Sub-Channel (Million), 2011–2016 160
Table 180: Malaysian Welfare and Services Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 160
Table 181: Malaysian Welfare and Services: Average Transaction Price by Sub-Channel (MYR), 2006–2016 160
Table 182: Malaysia Leading Financial Deals: Recent Foodservice Acquisitions 161
Table 183: QSR Brands Berhad, Main Products and Services 162
Table 184: Secret Recipe Cakes and Cafe, Main Products and Services 167
Table 185: Berjaya Roasters(M) : Main Products and Services 171
Table 186: Chicken King International: Main Products and Services 174
Table 187: The Chicken Rice Shop: Main Products and Services 175
Table 188 Berjaya Starbucks Coffee Company: Main Products and Services 176
Table 189: 1.1 SugarBun Corporation Berhad: Main Products and Services
Table 190: 1.1 RasaMas: Main Products and Services
Table 191: 1.1 Kettering Health Network Dining Services: Main Products and Services

List Of Figures
Figure 1: Malaysian Foodservice: Sales by Channel, (%), 2011 23
Figure 2: Malaysian Foodservice: Sales by Sector, (%), 2006 vs. 2011 23
Figure 3: Malaysian Technology Foodservice Trend – Usage of the POS (Point-of-Sale) system in a restaurant 27
Figure 4: Malaysian Technology Foodservice Trend – Buuuk Restaurant Guide App 28
Figure 5: Malaysian Technology Foodservice Trend – Coffee O’ Malaysia’s online marketing campaign through Facebook 29
Figure 6: Malaysian Operator Foodservice Trend – Pizza Hut Malaysia’s Salad menu 30
Figure 7: Malaysian Operator Foodservice Trend – IE Organic Cafe 31
Figure 8: Malaysian Operator Foodservice Trend – Chicken Hot Pot Restaurant which offers poultry diet 32
Figure 9: Malaysian Operator Foodservice Trend – Qoola’s frozen yogurt bar 33
Figure 10: Malaysian Operator Foodservice Trend – Foodservice at Lata Lawin Resorts 34
Figure 11: Malaysian Foodservice: Market Dynamics by Channel, 2006–2016 36
Figure 12: Malaysian Profit Sector: Market Dynamics, by Channel, 2006–2016 39
Figure 13: Malaysian Profit Sector: Outlets by Channel, 2006–2016 40
Figure 14: Malaysian Profit Sector: Transactions by Channel, 2006–2016 43
Figure 15: Malaysian Cost Sector: Market Dynamics, by Channel, 2006–2016 46
Figure 16: Malaysian Cost Sector: Outlets by Channel, 2006–2016 48
Figure 17: Malaysian Cost Sector: Transactions by Channel, 2006–2016 51
Figure 18: Malaysian Accommodation Channel: Five Forces Analysis 55
Figure 19: Malaysian Accommodation Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 58
Figure 20: Malaysian Accommodation Channel: Sales by Sub-Channel (% Sales), 2006–2016 60
Figure 21: Malaysian Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 61
Figure 22: Malaysian Accommodation Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 64
Figure 23: Malaysian Leisure Channel: Five Forces Analysis 66
Figure 24: Malaysian Leisure Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 68
Figure 25: Malaysian Leisure Channel: Sales by Sub-Channel (% Sales), 2006–2016 70
Figure 26: Malaysian Leisure Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 71
Figure 27: Malaysian Leisure Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 74
Figure 28: Malaysian Pubs, Clubs and Bars Foodservices Channel: Five Forces Analysis 76
Figure 29: Malaysian Pubs, Clubs and Bars Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 78
Figure 30: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel (% Sales), 2006–2016 80
Figure 31: Malaysian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 81
Figure 32: Malaysian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 84
Figure 33: Malaysian Restaurant Channel: Five Forces Analysis 86
Figure 34: Malaysian Restaurant Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 89
Figure 35: Malaysian Restaurants Channel: Sales by Sub-Channel (% Sales), 2006–2016 91
Figure 36: Malaysian Restaurants Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 92
Figure 37: Malaysian Restaurants Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 94
Figure 38: Malaysian Retail Channel: Five Forces Analysis 97
Figure 39: Malaysian Retail Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 99
Figure 40: Malaysian Retail Channel: Sales by Sub-Channel (% Sales), 2006–2016 102
Figure 41: Malaysian Retail Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 103
Figure 42: Malaysian Retail Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 106
Figure 43: Malaysian Travel Channel: Five Forces Analysis 110
Figure 44: Malaysian Travel Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 113
Figure 45: Malaysian Travel Channel: Sales by Sub-Channel (% Sales), 2006–2016 115
Figure 46: Malaysian Travel Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 116
Figure 47: Malaysian Workplace Channel: Five Forces Analysis 118
Figure 48: Malaysian Workplace Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006–2016 120
Figure 49: Malaysian Workplace Channel: Sales by Sub-Channel (% Sales), 2006–2016 122
Figure 50: Malaysian Workplace Channel: Outlets by Sub-channel (% Outlets), 2006–2016 123
Figure 51: Malaysian Workplace Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 126
Figure 52: Malaysian Education Channel: Market Dynamics by Sub-Channel (MYR Million), 2006–2016 128
Figure 53: Malaysian Education Channel: Sales by Sub-Channel (% Sales), 2006–2016 131
Figure 54: Malaysian Education Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 132
Figure 55: Malaysian Education Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 135
Figure 56: Malaysian Healthcare Channel: Market Dynamics by Sub-Channel (MYR Million), 2006–2016 138
Figure 57: Malaysian Healthcare Channel: Sales by Sub-Channel (% Sales), 2006–2016 140
Figure 58: Malaysian Healthcare Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 141
Figure 59: Malaysian Healthcare Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 143
Figure 60: Malaysian Military and Civil Defense Channel: Market Dynamics by Sub-Channel (MYR Million), 2006–2016 145
Figure 61: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (% Sales), 2006–2016 147
Figure 62: Malaysian Military and Civil Defense Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 148
Figure 63: Malaysian Military and Civil Defense Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 151
Figure 64: Malaysian Welfare and Services Channel: Market Dynamics by Sub-Channel (MYR Million), 2006–2016 153
Figure 65: Malaysian Welfare and Services Channel: Sales by Sub-Channel (% Sales), 2006–2016 155
Figure 66: Malaysian Welfare and Services Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 156
Figure 67: Malaysian Welfare and Services Channel: Transactions by Sub-Channel (% Transactions), 2006–2016 159
Figure 68: Malaysia GDP Value at Constant Prices (MYR billion), 2006–2016 184
Figure 69: Malaysia GDP Per Capita at Constant Prices (US$), 2006–2016 184
Figure 70: Malaysia GDP Split by Key Segments (% of GDP), 2011 185
Figure 71: Malaysia Inflation (%), 2006 – 2016 186
Figure 72: Total Labor Force in Malaysia (in 15–59 Age Group, Million), 2006–2016 186
Figure 73: Malaysia Female Labor Force, 2006–2016 187
Figure 74: Malaysia's Rate of Unemployment 2006–2016 188
Figure 75: Malaysia Population Distribution by Age (%), 2006–2016 188
Figure 76: Malaysia Urban and Rural Population (%), 2006–2016 189
Figure 77: Number of Households in Malaysia, 2005–2016 190
Figure 78: Malaysian Annual Per Capita Disposable Income (US$), 2005–2016 190
Figure 79: Healthcare Expenditure as a Percentage of Malaysian GDP (%), 2005–2016 191
Figure 80: Malaysia Internet Subscribers (Million), 2006–2016 192
Figure 81: Malaysia Broadband Internet Subscribers (Million), 2006–2016 192

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