Media in China
Summary
Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Chinese media industry had total revenues of $109.2bn in 2016, representing a compound annual growth rate (CAGR) of 8.6% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $47.4bn, equivalent to 43.4% of the industry's overall value.
- Programmatic advertising spending in China is yet to peak. Growth in mobile advertisements is increasing as the smartphone user base increases. WeChat is a growing trend with video ads making consumers more reachable.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts
Reasons to buy
- What was the size of the China media market by value in 2016?
- What will be the size of the China media market in 2021?
- What factors are affecting the strength of competition in the China media market?
- How has the market performed over the last five years?
- What are the main segments that make up China's media market?
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
China Film Group Corporation
China Central Television
China Publishing Group
Dentsu, Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List Of Tables
List of Tables
Table 1: China media industry value: $ billion, 2012-16
Table 2: China media industry category segmentation: $ billion, 2016
Table 3: China media industry geography segmentation: $ billion, 2016
Table 4: China media industry value forecast: $ billion, 2016-21
Table 5: China Film Group Corporation: key facts
Table 6: China Central Television: key facts
Table 7: China Publishing Group: key facts
Table 8: Dentsu, Inc.: key facts
Table 9: Dentsu, Inc.: key financials ($)
Table 10: Dentsu, Inc.: key financials (¥)
Table 11: Dentsu, Inc.: key financial ratios
Table 12: China size of population (million), 2012-16
Table 13: China gdp (constant 2005 prices, $ billion), 2012-16
Table 14: China gdp (current prices, $ billion), 2012-16
Table 15: China inflation, 2012-16
Table 16: China consumer price index (absolute), 2012-16
Table 17: China exchange rate, 2012-16
List Of Figures
List of Figures
Figure 1: China media industry value: $ billion, 2012-16
Figure 2: China media industry category segmentation: % share, by value, 2016
Figure 3: China media industry geography segmentation: % share, by value, 2016
Figure 4: China media industry value forecast: $ billion, 2016-21
Figure 5: Forces driving competition in the media industry in China, 2016
Figure 6: Drivers of buyer power in the media industry in China, 2016
Figure 7: Drivers of supplier power in the media industry in China, 2016
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2016
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2016
Figure 10: Drivers of degree of rivalry in the media industry in China, 2016
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
