The M-commerce market is projected to be accelerated by the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking. We believe this will be partially due to developments in non-traditional cellular usage and the ascent of the tablet computing devices. This report provides analysis of current and the future market for mobile commerce applications from (2012-2017). The research identifies the future of handset, tablets and consumer behavior relative to m-commerce applications.
Table of Contents
1 EXECUTIVE SUMMARY 5
2 THE FUTURE OF THE MOBILE HANDSETS AND ITS EFFECT ON M-COMMERCE 6
2.1 MOBILE PLATFORMS 9
2.2 HTML 510
2.3 MOBILE HANDSETS 11
2.4 2G HANDSETS AND MOBILE COMMERCE 15
2.5 3G HANDSETS 18
2.6 VOIP OVER LTE 19
2.7 MOBILE IP 19
2.8 THE MIGRATION FROM IPV4 TO IPV6 21
2.9 4G HANDSETS 25
2.10 3GPP LTE AND 4G HANDSETS 27
2.11 DIFFERENCES BETWEEN 3G AND 4G SYSTEMS 28
2.12 4G HANDSET MARKET 2012-2017 28
2.13 FUTURE OF THE APPLICATIONS IN MOBILE DEVICES 33
3 HANDSET ANALYSIS (OS DEVELOPMENTS) 33
3.1 ANDROID OS 33
3.2 BLACKBERRY 34
3.3 IOS 34
3.4 .NET COMPACT FRAMEWORK 34
3.5 BREW 34
3.6 POCKET PC AND MICROSOFT SMART PHONE 35
3.7 PALM OS 35
3.8 LG, SAMSUNG, MOTOROLA & SONY-ERICSSON35
3.9 ATT, VERIZON WIRELESS & SPRINT 35
3.10 ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 37
3.11 SWOT ANALYSIS BY PHONE/MANUFACTURER 37
3.12 JAVA ME 40
3.13 SYMBIAN 40
4 M-COMMERCE USAGE BEYOND CELL PHONES (THE RISE OF THE TABLET) 43
4.1 TABLETS VS SMARTPHONES 44
4.2 CONSUMER BEHAVIOR IN M-COMMERCE 47
4.3 HOW GOOGLE IS DRIVING DECISIONS IN HANDSETS 53
4.4 WILL GOOGLE BE INVOLVED IN THE NEXT GENERATION M-COMMERCE...? 54
4.5 WHAT IS THE NEXT MOVE FROM GOOGLE..? 57
4.6 NEXT GENERATION MOBILE COMMERCE DEVICES (TABLETS OR SMARTPHONES..?) 57
4.7 TABLETS ANALYSIS 58
4.8 IPAD FROM APPLE 58
4.9 MOTOROLA XOOM 60
4.10 GALAXY TAB 60
4.11 LG G-SLATE 62
4.12 FUTURE OF THE TABLETS 63
4.13 CONCLUSION ON TABLETS 63
4.14 CASE STUDY 1: TABLETS EFFECTS ON M-COMMERCE 65
4.15 CASE STUDY 2: TABLETS AND PURCHASING DECISIONS 67
4.16 CONCLUSIONS 68
4.17 MOTOROLA 69
4.18 MOTOROLA SWOT 69
4.19 GLOBAL HANDSET MANUFACTURERS TO REDUCE NUMBER OF MODELS...? 70
4.19.1 NOKIA 70
4.19.2 LG 72
4.19.3 SAMSUNG 72
4.19.4 CONCLUSIONS 73
5 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?) 78
WIRELESS NETWORK 86
6 M-COMMERCE MARKET FORECAST 2012-2017 86
6.1 UK MOBILE COMMERCE REVENUE 2011-2017 87
6.2 THE FUTURE OF M-COMMERCE TO 2017 88
6.3 M-COMMERCE FUTURE IN LTE AND ITS USAGE 89
6.4 M-COMMERCE IN 201792
6.5 SERVICES AND APPLICATIONS 96
6.6 NFC WORLD MARKET FORECAST 2012-2017 98
7 MARKETS 98
7.1 MOBILE ADVERTISING 98
7.1.1 THE ADVERTISING DOUBLE EDGED SWORD 98
7.1.2 MARKET SUMMARY 99
7.1.3 CASE STUDY RIM 99
7.1.4 CASE STUDY APPLE 100
7.1.5 CASE STUDY POPCAP GAMES 100
7.1.6 CASE STUDY CAR LOCATOR 101
7.1.7 PLATFORM MARKET SHARE 102
7.2 MARKET SIZING 103
7.2.1 PREDICTED MOBILE SALES 103
7.2.2 PREDICTED SMART PHONE SALES 103
7.2.3 PREDICTED MOBILE APPLICATION SALES AND REVENUE 104
7.2.4 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS 105
7.3 MARKET SIZING AND FORECAST 105
7.3.1 SMART PHONE MARKET PERFORMANCE 106
7.4 APPLICATION STORE MARKET PERFORMANCE 108
7.4.1 HANDANGO MOBILE CONTENT108
7.4.2 APPLE APP STORE MOBILE CONTENT 111
7.4.3 MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS 112
7.5 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 116
8 SMART PHONE USER SURVEY 116
8.1 MARKET BREAKDOWN BY MOBILE OPERATING SYSTEM131
8.1.1 SYMBIAN 132
8.1.2 RIM BLACKBERRY 133
8.1.3 APPLE OSX MOBILE 133
8.1.4 GOOGLE ANDROID 137
8.1.5 WINDOWS MOBILE AND PHONE 7 142
8.1.6 PALM WEBOS 146
8.1.7 SAMSUNG BADA 147
8.1.8 EMERGING PLATFORMS 149
List of Figures
List of Tables
