Summary
Personal Hygiene in China industry profile provides top-line qualitative and quantitative Summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- The personal hygiene market consists of the retail sale of bath and shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.
- The Chinese personal hygiene market had total revenues of $2,821.4m in 2014, representing a compound annual growth rate (CAGR) of 6.2% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 4.7% between 2010 and 2014, to reach a total of 5,011.2 million units in 2014.
- China is one of the worlds fastest growing economies, and has a burgeoning consumer population with ever increasing disposable income. Growth in disposable income generates incremental increases in per capita consumption of personal care/hygiene items.
Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in China
Leading company profiles reveal details of key personal hygiene market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China personal hygiene market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the China economy
Reasons To Buy
What was the size of the China personal hygiene market by value in 2014?
What will be the size of the China personal hygiene market in 2019?
What factors are affecting the strength of competition in the China personal hygiene market?
How has the market performed over the last five years?
Who are the top competitiors in Chinas personal hygiene market?
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Kao Corporation 23
The Procter and Gamble Company 26
Unilever 29
Macroeconomic Indicators 32
Country Data 32
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36
LIST OF TABLES
Table 1: China personal hygiene market value: $ million, 2010-14 8
Table 2: China personal hygiene market volume: million units, 2010-14 9
Table 3: China personal hygiene market category segmentation: $ million, 2014 10
Table 4: China personal hygiene market geography segmentation: $ million, 2014 11
Table 5: China personal hygiene market share: % share, by value, 2014 12
Table 6: China personal hygiene market distribution: % share, by value, 2014 13
Table 7: China personal hygiene market value forecast: $ million, 2014-19 14
Table 8: China personal hygiene market volume forecast: million units, 2014-19 15
Table 9: Kao Corporation: key facts 23
Table 10: Kao Corporation: key financials ($) 24
Table 11: Kao Corporation: key financials (¥) 24
Table 12: Kao Corporation: key financial ratios 24
Table 13: The Procter and Gamble Company: key facts 26
Table 14: The Procter and Gamble Company: key financials ($) 27
Table 15: The Procter and Gamble Company: key financial ratios 27
Table 16: Unilever: key facts 29
Table 17: Unilever: key financials ($) 30
Table 18: Unilever: key financials (€) 30
Table 19: Unilever: key financial ratios 30
Table 20: China size of population (million), 2010-14 32
Table 21: China gdp (constant 2005 prices, $ billion), 2010-14 32
Table 22: China gdp (current prices, $ billion), 2010-14 32
Table 23: China inflation, 2010-14 33
Table 24: China consumer price index (absolute), 2010-14 33
Table 25: China exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: China personal hygiene market value: $ million, 2010-14 8
Figure 2: China personal hygiene market volume: million units, 2010-14 9
Figure 3: China personal hygiene market category segmentation: % share, by value, 2014 10
Figure 4: China personal hygiene market geography segmentation: % share, by value, 2014 11
Figure 5: China personal hygiene market share: % share, by value, 2014 12
Figure 6: China personal hygiene market distribution: % share, by value, 2014 13
Figure 7: China personal hygiene market value forecast: $ million, 2014-19 14
Figure 8: China personal hygiene market volume forecast: million units, 2014-19 15
Figure 9: Forces driving competition in the personal hygiene market in China, 2014 16
Figure 10: Drivers of buyer power in the personal hygiene market in China, 2014 17
Figure 11: Drivers of supplier power in the personal hygiene market in China, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in China, 2014 20
Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in China, 2014 21
Figure 14: Drivers of degree of rivalry in the personal hygiene market in China, 2014 22
Figure 15: Kao Corporation: revenues and profitability 25
Figure 16: Kao Corporation: assets and liabilities 25
Figure 17: The Procter and Gamble Company: revenues and profitability 28
Figure 18: The Procter and Gamble Company: assets and liabilities 28
Figure 19: Unilever: revenues and profitability 31
