Synopsis
The report presents detailed data on the Popcorn consumption trends in Italy, analyzing Popcorn consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Popcorn Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Popcorn Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Popcorn market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Popcorn sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Popcorn market.
• Gain insight into the Popcorn Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Popcorn Market Analysis
2.1 Market Growth Dynamics-Popcorn, 2006–16
2.1.1 Popcorn Market Growth Dynamics by Volume, 2006–16
2.1.2 Popcorn Market Growth Dynamics by Value, 2006–16, 2006–16
2.2 Popcorn Consumption Analysis, 2006–16
2.2.1 Popcorn Market by Volume, 2006–16
2.2.2 Popcorn Consumption by Segments, 2006–16
2.3 Popcorn Market Value Analysis, 2006–16
2.3.1 Popcorn Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg – Popcorn, 2006–16
2.3.3 Popcorn Market Value by Segments, 2006-2016
2.4 Microwaveable Popcorn Market Analysis, 2006–16
2.4.1 Microwaveable Popcorn Market by Volume, 2006–16
2.4.2 Microwaveable Popcorn Market by Value, 2006–16
2.5 Ready-to-Eat Popcorn Market Analysis, 2006–16
2.5.1 Ready-to-Eat Popcorn Market by Volume, 2006–16
2.5.2 Ready-to-Eat Popcorn Market by Value, 2006–16
2.6 Unpopped Corn Market Analysis, 2006–16
2.6.1 Unpopped Corn Market by Volume, 2006–16
2.6.2 Unpopped Corn Market by Value, 2006–16
2.7 Popcorn Market Volume Analysis by Brands, 2008-11
2.8 Popcorn Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Savory Snacks Market
Table 2: Italy Popcorn Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
Table 3: Italy Popcorn Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m), by Segments
Table 4: Italy Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: Italy Popcorn Consumption (Kg m) by Segments, 2006–11
Table 6: Italy Popcorn Consumption (Kg m) by Segments, 2011–16
Table 7: Italy Popcorn Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 8: Italy Popcorn Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Popcorn Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 10: Italy Popcorn Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Popcorn Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Popcorn Market Value (USD m) by Segments, 2006–11
Table 13: Italy Popcorn Market Value (USD m) by Segments, 2011–16
Table 14: Italy Microwaveable Popcorn Market by Volume (Kg m), 2006–16
Table 15: Italy Microwaveable Popcorn Market by Value (EUR m), 2006–16
Table 16: Italy Microwaveable Popcorn Market by Value (USD m), 2006–16
Table 17: Italy Ready-to-Eat Popcorn Market by Volume (Kg m) , 2006–16
Table 18: Italy Ready-to-Eat Popcorn Market by Value (EUR m), 2006–16
Table 19: Italy Ready-to-Eat Popcorn Market by Value (USD m), 2006–16
Table 20: Italy Unpopped Corn Market by Volume (Kg m), 2006–16
Table 21: Italy Unpopped Corn Market by Value (EUR m), 2006–16
Table 22: Italy Unpopped Corn Market by Value (USD m), 2006–16
Table 23: Italy Popcorn Market Volume by Brands (Kg m), 2008-11
Table 24: Italy Popcorn Market Value by Distribution Channel (EUR m), 2008-11
Table 25: Italy Popcorn Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Popcorn Market Growth Dynamics by Volume , 2006–16
Figure 3: Italy Popcorn Market Growth Dynamics by Value (EUR m), 2006–16
Figure 4: Italy Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Popcorn Consumption (Kg m) by Segments, 2006–16
Figure 6: Italy Popcorn Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Popcorn Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Popcorn Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy Microwaveable Popcorn Market by Volume (Kg m), 2006–16
Figure 10: Italy Microwaveable Popcorn Market by Value (EUR m), 2006–16
Figure 11: Italy Ready-to-Eat Popcorn Market by Volume (Kg m) 2006–16
Figure 12: Italy Ready-to-Eat Popcorn Market by Value (EUR m), 2006–16
Figure 13: Italy Unpopped Corn Market by Volume (Kg m), 2006–16
Figure 14: Italy Unpopped Corn Market by Value (EUR m), 2006–16
Figure 15: Italy Popcorn Market Volume by Brands (Kg m), 2008-11
Figure 16: Italy Popcorn Market Value by Distribution Channel (EUR m), 2008-11
