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Premium Denim Jeans: Market Analysis and Forecast 2015-2019
 

Premium Denim Jeans: Market Analysis and Forecast 2015-2019

Premium Denim Jeans: Market Analysis and Forecast 2015-2019

Category : Clothing and Textiles
Published On : August  2015
Pages : 75

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Global outlook of the denim jeans market

The global denim jeans market was valued at $58 billion for the year 2014, and it continues to grow on account of its lifespan as compared to other apparel. This market is further classified into three major categories such as mass market denim jeans, standard or economy jeans, and premium denim jeans. Geographically, North Americans have been the largest consumers of denim jeans followed by consumers in Western Europe, Japan, and Korea.

Premium denim accounts for roughly 26% of the overall Jeans market with the highest market potential and is also the fastest growing segment of the market. Many premium denim companies in the market are focusing on opening more stores in developing countries, augmenting the market to grow at a CAGR of over 8% until 2019.

Market segmentation of the premium denim market by end-users

The premium denim market is segmented by three major end-user categories such as:

Men
Women
Children
Women dominated the market with a little over 55% of the market share. This segment looked keen to adopt the latest trends and fashion in clothing. One of the key drivers for acceptance of premium denim jeans by women is the growing number of women in the global workforce. College going youngsters constitute a major consumer category for this segment.

The men’s premium denim segment and children’s category also exhibits a huge growth potential for the forecast period. GAP has recently introduced a new premium kid’s series called the GAP Kids. Such trends are re-engineering the focus on style and quality for children.

Key trend: Growth of the E-commerce sales of premium denim

The market for online jeans is growing fast with the online mode emerging as a preferred channel for vendors. Online platforms have enabled vendors to provide customized denim as per the customers’ requirements. Designers too are leveraging e-commerce sites like Amazon, with exclusive sections dedicated to their collections.

Many brands have invested significantly to develop their online presence. These efforts are primarily focused on making e-commerce websites to approach consumers directly. It thereby eliminates the need for third-party distribution and improves the profit margin of vendors. The majority of brands are enjoying significant growth online and revenues in this category accounted for 24% of the overall sales of premium denim. This trend is expected to accelerate the growth of the premium denim market during the forecast period.

Leading vendors in the premium denim jeans market

The six leading vendors that dominate the market include: -

ASOS.com
Farfetch
Highland Group
Nordstorm, VF
Zalando
The other prominent vendors in the market include Agave, Armani, Banana Republic, CK, Citizens of Humanity, DKNY, DL 1961, Express, J Brand, Jose Jeans, Hudson, Naked and Famous, Nudie, Paige, Guess, Gap, Levi’s, and William Rast.

Many designer labels are expected to be launched in the market in the forecast period. Vendors look keen to leverage the growing popularity of faded, tea-dyed, ripped, splattered with paint, and acid wash jeans. Light washed denim and indigo colored denim jeans by the leading vendors have gained widespread adoption among consumers.

To keep up with the market demand, vendors are expected to invest more on innovation. For instance, Hennez has introduced an eco-friendly line of jeans while Diesel launched Jogg, and Spanx introduced slimming collections. Investments by vendors on branding and product differentiation will gain significant traction in the coming years.

Geographical segmentation of the premium denim jeans market

The key regions for the premium denim market include: -

Europe
North America
APAC
ROW
While North America is expected to witness a slow growth rate in the next four years, the APAC region is slated to emerge as the fastest growing region for premium denim. Among all the countries in the APAC market, China has the fastest growth and poses a big opportunity for premium denim manufacturers. The APAC region is expected to reach $8 billion in size by 2019.

Other sections of the report include an analysis of the following

Average purchase of denim in the leading consumer countries
Value chain for premium denim jeans
Key drivers, challenges, and trends and their impact on the premium denim jeans market
Five forces analysis of the premium denim jeans market
SWOT analysis of the leading companies in the premium denim jeans market
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01. Executive Summary



02. List of Abbreviations



03. Scope of the Report



03.1 Market Overview



03.2 Product Offerings



04. Market Research Methodology



04.1 Market Research Process



04.2 Research Methodology



05. Introduction



06. Global Denim Jeans Market 2014



06.1 Market Share of Global Premium Denim Jeans



07. Share of Premium Denim Jeans 2014



08. Perceptual Mapping of Premium Denim Jeans



09. Region Wise Starting Price of Premium Denim Jeans



10. Market Landscape



10.1 Market Overview



10.2 Market Size and Forecast



10.3 Five Forces Analysis



11. Market Segmentation by End User



11.1 Global Premium Denim Jeans Market by End User 2014-2019



12. Value Chain for Premium Denim Jeans



13. Geographical Segmentation



13.1 Premium Denim Jeans Market in the North America



13.1.1 Market Size and Forecast



13.2 Premium Denim Jeans Market in the Europe



13.2.1 Market Size and Forecast



13.3 Premium Denim Jeans Market in APAC



13.3.1 Market Size and Forecast



13.4 Premium Denim Jeans Market in ROW



13.4.1 Market Size and Forecast



14. Buying Criteria



15. Market Growth Drivers



16. Drivers and their Impact



17. Market Challenges



18. Impact of Drivers and Challenges



19. Market Trends



20. Trends and their Impact



21. Vendor Landscape



21.1 Competitive Scenario



21.2 Other Prominent Vendors



22. Key Vendor Analysis



22.1 ASOS.com



22.1.1 Key Facts



22.1.2 Business Overview



22.1.3 Product Segmentation



22.1.4 SWOT Analysis



22.2 Farfetch



22.2.1 Key Facts



22.2.2 Business Overview



22.2.3 Business Strategy



22.2.4 SWOT Analysis



22.3 Highland Group



22.3.1 Key Facts



22.3.2 Business Overview



22.3.3 Business Strategy



22.3.4 Recent Developments



22.3.5 SWOT Analysis



22.4 Nordstrom



22.4.1 Key Facts



22.4.2 Business Overview



22.4.3 Business Segmentation by Revenue 2013 and 2014



22.4.4 Business Strategy



22.4.5 Recent Developments



22.4.6 SWOT Analysis



22.5 VF



22.5.1 Key Facts



22.5.2 Business Overview



22.5.3 Business Segmentation by Revenue 2013



22.5.4 Business Segmentation by Revenue 2012 and 2013



22.5.5 Geographical Segmentation by Revenue 2013



22.5.6 Business Strategy



22.5.7 Recent Developments



22.5.8 SWOT Analysis



22.6 Zalando



22.6.1 Key Facts



22.6.2 Business Overview



22.6.3 Segmentation by Revenue 2014



22.6.4 Segmentation by Revenue 2013 and 2014



22.6.5 Geographical Segmentation by Revenue 2014



22.6.6 Business Strategy



22.6.7 Recent Developments



22.6.8 SWOT Analysis





List of Exhibits:

Exhibit 1: Market Research Methodology

Exhibit 2: Classification of Global Denim Jeans Market

Exhibit 3: Geographic Segmentation of the Global Denim Jeans Market

Exhibit 4: Average Number of Jeans Owned by Countries

Exhibit 5: Market Share of Global Premium Denim Jeans 2014

Exhibit 6: Market Share of Premium Denim Jeans 2014 (in Percent)

Exhibit 7: Perceptual Mapping of Premium Denim Jeans

Exhibit 8: Region wise Starting Price of Premium Denim Jeans

Exhibit 9: Global Premium Denim Jeans Market 2014-2019($ billion)

Exhibit 10: Global Segmentation of Premium Denim Jeans by End User 2014

Exhibit 11: Value Chain for Premium Denim Jeans

Exhibit 12: Global Premium Denim Jeans Market by Geographical Segmentation 2014- 2019

Exhibit 13: Market Size of Premium Denim Jeans in North America 2014-2019($ billion)

Exhibit 14: Market Size of Premium Denim Jeans in Europe 2014-2019($ billion)

Exhibit 15: Premium Denim Jeans Market in APAC 2014-2019($ billion)

Exhibit 16: Premium Denim Jeans Market in ROW 2014-2019 ($ billion)

Exhibit 17: Market Growth Drivers for Global Premium Denim Jeans Market

Exhibit 18: Market Challenges for Premium Denim Jeans Market

Exhibit 19: List of Key Vendors

Exhibit 20: ASOS.com: Product Segmentation 2013

Exhibit 21: Nordstrom: Business Segmentation by Revenue  2013 and 2014 ($ billion)

Exhibit 22: VF: Business Segmentation by Revenue 2013

Exhibit 23: VF: Business/Product Segmentation by Revenue  2012 and 2013 (US$ billion)

Exhibit 24: VF: Geographical Segmentation by Revenue 2013

Exhibit 25: Zalando: Segmentation by Revenue 2014

Exhibit 26: Zalando: Segmentation by Revenue  2013 and 2014 ($ millions)

Exhibit 27: Zalando: Geographical Segmentation by Revenue 2014



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