The output of China’s coffee cream industry was only 3,000 tons in 2008, but with the growth of coffee consumption, the production capacity of coffee cream also increased, and the output reached 6,300 tons in 2012. According to the growth trend, it is estimated that the coffee cream demand volume will reach 17,000 tons in 2017.
According to the survey, flavor is the most important factor for the purchase of coffee cream. As a kind of beverage flavoring, flavor is an eternal core concern and breakthrough point. As for the drinking convenience, cafes and western-style restaurants are more simple and convenient for consumers. Coffee cream is widely used in these places, and also gains the great favor of consumers.
The survey shows that the main consumer groups are in the age group between 20 years old and 50 years old, which basically coincide with coffee consumer groups. In this age group, people like coffee to varying degrees, and they would love to choose coffee cream as the flavoring; of which, the consumers between 31 years old and 40 years old account for largest proportion of 39%, and the consumers between 20 years old and 30 years old account for 35%. According to this conclusion, the coffee cream market will focus on the middle-aged and young consumers in the future.
Huidian Research releases Research and Forecast of China’s Coffee Cream Industry, 2013-2017 , which conducts depth market research on the coffee cream market in the following aspects: market scale, supply and demand, market competitions, consumer behaviors, business performance of key enterprises and industrial development forecast. This report provides the enterprises with decision-making references.
1. Overview of Coffee Cream Industry
1.1 Relevant Definition
1.2 Product Segmentations and Characteristics
1.2.1 Classification
1.2.2 Characteristic
2. Overview of Global Coffee Cream Industry
2.1 The United States
2.2 Germany
2.3 Japan
3. Development Environment of China’s Coffee Cream Industry
3.1 Industry Cycle
3.2 China’s Economic Environment
3.2.1 Macro-economy
3.2.2 GDP
3.2.3 Investment in the Fixed Assets
3.3 Policy Environment
3.4 Social Environment
3.4.1 Residents’ Consumption Level
3.4.2 Total Export-Import Volume and the Growth Rate
4. Overall Development Status of China’s Coffee Cream Industry, 2010-2012
4.1 Industry Scale
4.1.1 Unit Scale
4.1.2 Staff Scale
4.1.3 Asset Scale
4.2 Production and Sales
4.2.1 Output Value
4.2.2 Sales Revenue
4.3 Industry Financial Capacity
4.3.1 Analysis and Forecast of Profitability
4.3.2 Analysis and Forecast of Solvency
4.3.3 ROI
5. Supply and Demand of China’s Coffee Cream Market
5.1 Analysis and Forecast of Output
5.1.1 Output Analysis, 2008-2012
5.1.2 Output Forecast, 2013-2017
5.2 Analysis and Forecast of Market Demand
5.3 Import and Export Data
5.3.1 Export Data
5.3.2 Import Data
6. China’s Coffee Cream Consumption Market
6.1 Market Analysis
6.1.1 Industry Status Quo
6.1.2 Brand Concentration Ratio
6.1.3 Development Forecast
6.2 Consumer Behavior
6.2.1 Factors Affecting the Consumption
6.2.2 Consumer Age Group
6.3 Marketing Management
7. Coffee Cream Industry and Upstream and Downstream Products
7.1 Upstream and Downstream
7.1.1 Relevance between Upstream and Downstream
7.1.2 Upstream Raw Materials
7.1.3 Downstream Application Products
7.2 Industry Chain
8. Key Enterprises in Coffee Cream Industry
8.1 Nestle
8.1.1 Company Profile
8.1.2 Business Performance
8.1.3 Competitiveness
8.1.4 Operating Strategy
8.2 Kowloon Dairy
8.2.1 Company Profile
8.2.2 Business Performance
8.2.3 Competitiveness
8.3 Creation Food Group
8.3.1 Company Profile
8.3.2 Business Performance
8.3.3 Competitiveness
8.3.4 Operating Strategy
8.4 Megmilk Snow Brand Co., Ltd.
8.4.1 Company Profile
8.4.2 Business Performance
8.4.3 Operation Principle
9. Investment Opportunity, Value and Suggestion
9.1 Investment Status Quo
9.2 Barriers to Entry
9.2.1 Admittance Policies, Laws and Regulations
9.2.2 Technical Barriers
9.2.3 Marketing Barriers
9.3 Average Income Level
10. Comprehensive Forecast and Prospect of Coffee Cream Market
10.1 Main Factors Affecting the Industry Economic Development
10.1.1 Production Cost Factors
10.1.2 Residents’ Income Factors
10.1.3 Product Price Factors
10.1.4 Consumption Habit and Consumer Preference
10.2 China’s Economic Development Trend and Prospect
10.3 Industry Market Scale and Production &Sales Forecast from 2013 to 2017
10.4 Conclusion and Suggestion from Experts
10.4.1 Industry Opportunity and Risk
10.4.2 Competitive Advantages and Disadvantages
10.4.3 Strategic Suggestions Based on SWOT
