Currently, the consumers no longer only pay attention to appearance of the wood furniture; instead, they pay more attention to the material. Many new products attract consumers by the original design and high-quality raw material. Wood material always gives clean, fresh and comfortable feeling to people, therefore, wood furniture and wooden accessories always favored by a large amount of consumers.
In 2012, the output of China’s wood furniture reached 239 million units, year-on-year decline of 2.14%. As for different provinces, the output in Shandong was 63,829,900 units with the year-on-year decline of 1.93%, the output accounted for 26.71% of China’s total output. Followed by Guangdong, Zhejiang and Fujian, the output accounted for 19.85%, 9.79% and 8.81% respectively. At the same time, cluster effect in China’s wood furniture industry is obvious.
In 2011, the annual output value of China’s wood furniture industry was CNY 301.216 billion, increased by 24.93% compared with CNY 221.059 billion in 2010; in 2012, the output value reached CNY 386.276 billion, which is the historical extreme value. In general, China’s wood furniture industry increased rapidly from 2007 to 2012, and the output value increased at the average growth rate of 28.24%.
Huidian Research forecasts that the output value of China’s wood furniture industry will reach CNY 495.357 billion and CNY 1.3396 trillion in 2013 and 2017 respectively.
1. Overview of China’s Wood Furniture Industry
1.1 Industry Overview
1.1.1 Definition of Wood Furniture
1.1.2 Classification
1.1.3 Characteristics
1.1.4 Major Factors Affecting Wood Furniture
1.2 Market Segment Structure
1.2.1 Panel Furniture
1.2.2 Solid Wood Furniture
2. Environment of China’s Wooden Furniture Industry
2.1 Economic Environment
2.1.1 Economic Development Status
2.1.2 GDP
2.1.3 Investment in the Fixed Assets
2.1.4 Total Export-Import Volume and the Growth Rate
2.2 Policy Environment
2.2.1 State Macro-control Policy
2.2.2 Relevant Industry Standards
3. Development Status and Competitive Landscape of China’s Wood Furniture Industry
3.1 Development Status
3.1.1 Five Major Furniture Production Regions
3.1.2 Ten Major Furniture Production Bases
3.1.3 Six Major Sales Markets and Four Major Distribution Centers
3.2 Competitive Landscape
4. Analysis and Forecast of Supply and Demand in China’s Wood Furniture Industry
4.1 Analysis and Forecast of Supply
4.1.1 Output Value Supply, 2007-2012
4.1.2 Forecast of Output Value Supply, 2013-2017
4.2 Consumption Pattern
4.2.1 Consumption Market Scale
4.2.2 Factors Affection the Purchase
4.2.3 Regional Consumption
4.2.4 Consumer Analysis
4.3 Analysis and Forecast of Demand
5. Economic Operation of China’s Wood Furniture Industry
5.1 Production and Marketing, 2007-2012
5.1.1 Finished Products and the Growth Rate
5.1.2 Proportion of Production Cost in Income
5.1.3 Investment and Earnings
5.2 Industry Scale, 2007-2012
5.2.1 Income
5.2.2 Profit
5.2.3 Assets
5.2.3 Number of the Enterprises
5.2.4 Number of Employees
5.3 Profitability, 2007-2012
5.3.1 Gross Margin
5.3.2 Cost Profit Margin
5.3.3 Return on Capital
5.4 Operation and Development Ability, 2007-2012
5.4.1 Growth Rate of Economic Indicators
5.4.2 Sales Gross Margin and Profit Amount
5.5 Solvency, 2007-2012
5.5.1 Asset-liability Ratio
5.5.2 Accounts Receivable Turnover
5.5.3 Cash Aggregate Liability
6. Import and Export of China’s Wood Furniture Industry
6.1 Import and Export Volume and Amount, 2009-2012
6.1.1 Office Wood Furniture (94033000)
6.1.2 Kitchen Wood Furniture (94034000)
6.1.3 Bedroom Redwood Furniture (94035010)
6.2 Major Sources of Import Sorted by Trade Volume, 2012
6.2.1 Office Wood Furniture (94033000)
6.2.2 Kitchen Wood Furniture (94034000)
6.2.3 Bedroom Redwood Furniture (94035010)
6.3 Major Destinations of Export Sorted by Trade Volume, 2012
6.3.1 Office Wood Furniture (94033000)
6.3.2 Kitchen Wood Furniture (94034000)
6.3.3 Bedroom Redwood Furniture (94035010)
7. Key Wood Furniture Enterprises in China
7.1 Markor Furniture
7.1.1 Company Profile
7.1.2 Business Performance
7.1.3 Competitiveness
7.1.4 Development Strategies
7.2 Yihua Timber Industry
7.2.1 Company Profile
7.2.2 Business Performance
7.2.3 Competitiveness
7.2.4 Development Strategies
7.3 Suofeiya Home Collection
7.3.1 Company Profile
7.3.2 Business Performance
7.3.3 Competitiveness
7.3.4 Development Strategies
7.4 Yotrio Group
7.4.1 Company Profile
7.4.2 Business Performance
7.4.3 Competitiveness
7.4.4 Development Strategies
7.5 Huafeng Furniture
7.5.1 Company Profile
7.5.2 Business Performance
7.5.3 Competitive
7.5.4 Development Strategies
8. Processing Technology of China’s Wood Furniture Products
8.1 Technological Process
8.2 Processing Technology
9. Development Trend of China’s Wood Furniture Industry
9.1 Development Trend of Economic Environment
9.2 Development Trend of Wood Future Market
10. Investment Suggestion from Experts
10.1 SWOT
10.1.1 Strength
10.1.2 Opportunity
10.1.3 Weakness
10.1.4 Threat
10.2 Investment Suggestion
10.2.1 Follow “Rules” and “Integrity” to Compete
10.2.2 Change Concept and Take Full Use of Talents
10.2.3 Strengthen Innovation and Cultivate Brands
10.2.4 Bring the Advantages into Full Play, Cooperate to Achieve Win-Win
10.3 Investment Strategy
