The gas station is the key joint of the oil industry chain sales terminal, the main form of the refined oil retail and one important link to realize the appreciation of petroleum value, which so has very important position in the petro7 enterprise. China controls the national refined oil retail market mainly by relying on gas stations set up by China National Petroleum Corporation (CNPC) and China Petro7 Corporation (Sinopec Group) and distributing refined oil to these gas stations.
Up to the end of 2011, there were totally 100,371 gas stations in China, including 19,362 self-owned and franchise gas stations by CNPC amounting for nearly 20% of the total gas stations in China; 30,121 self-owned and franchise gas stations by Sinopec Group accounting for about one third of the total gas stations; 50,888 other state-owned, private and foreign gas stations accounting for 50.7% of the total gas stations in China.
At present, China has about 300 private refined oil wholesale enterprises, accounting for 11% of the national total wholesale enterprises, accounting for 7% of the national total wholesale volume of refined oil. These private enterprises own about 45,000 gas stations in China, accounting for about 45% of the national total gas stations, accounting for 14.6% of the national retail market share of refined oil.
1. Overview of the Gas Station Industry
1.1 Definition and Main Types
1.2 Operation Model of the Gas Station
1.2.1 Foreign Operation Model
1.2.2 China Operation Model
1.3 Development History of China’s Gas Station
1.3.1 Decentralized Management to Intensive Management
1.3.2 Mutual Promotion in the Competition
1.3.3 Extension to a Variety of Business from a Single Species
1.3.4 Transformation to Brand Competition from Price Competition
2. Development Environment of China’s Gas Station Industry
2.1 Policy Environment
2.1 Development Overview of the Automobile Industry
3. China’s Gas Station Operation and Refined Oil Market
3.1 Status Quo of the Gas Station Development
3.1.1 Number of Gas Stations
3.1.2 Number of Private Gas Stations
3.1.3 Situation of Natural Gas Refueling Stations
3.2 Development of Non-Oil Business
3.2.1 Status Quo
3.2.2 Existing Problems
3.2.3 Non-oil Business of BP-PetroChina
3.3 Development of Refined Oil Market
3.3.1 Supply
3.3.2 Import and Export
3.3.3 Sales and Consumption
3.3.4 Price
4. Business Situation of China’s Gas Station Enterprise
4.1 Business Situation
4.1.1 Business Model
4.1.2 Competition Manner
4.1.3 Management Model
4.1.4 Competition Pattern
4.2 Gas Station Franchise Situation
4.3 China National Petroleum Corporation (CNPC)
4.3.1 Company Profile
4.3.2 Business Situation
4.3.3 Company Strategy
4.3.4 Development of the Gas Station
4.4 China Petro7 Corporation (Sinopec Group)
4.4.1 Company Profile
4.4.2 Business Situation
4.4.3 Development of the Gas Station
4.4.4 Sales of Oil Planning
4.5 China National Offshore Oil Corporation (CNOOC)
4.5.1 Company Profile
4.5.2 Business Situation
4.5.3 Development of the Gas Station
4.5.4 Gas Station Planning
4.6 Operation of the Private Gas Station
4.6.1 Development
4.6.2 Competition Advantages and Disadvantages
4.6.3 Dynamic of the Private Gas Station
5. Development Situation of the Foreign Gas Station in China
5.1 Shell Group
5.1.1 Company Profile
5.1.2 Business Operation
5.1.3 Development in China
5.1.4 Dynamic in China
5.2 BP
5.2.1 Company Profile
5.2.2 Business Operation
5.2.3 Development in China
5.3 Exxon Mobil
5.3.1 Company Profile
5.3.2 Business Operation
5.3.3 Development in China
5.4 Total
5.4.1 Company Profile
5.4.2 Business Operation
5.4.3 Development in China
5.4.4 Dynamic in China
6. Marketing Strategy of the Gas Station
6.1 Marketing Model
6.1.1 Oil Retail Operation Characteristics
6.1.2 Traditional Gas Station Operators
6.1.3 Convenience Store Operators
6.1.4 Supermarket Gas Station
6.2 Formulation of the Gas Station Marketing Strategy
6.3 Prospect of the Gas Station Marketing Strategy
6.3.1 Club-Marketing: New Concept of the Gas Station
6.3.2 Problems Analysis of the Gas Station Service Marketing
6.3.3 Loyalty Nurturing Strategy of Gas Station Users
7. Development Trends and Risk of China’s Gas Station
7.1 Development Trends
7.1.1 Integration of Service and Brand Diversification
7.1.2 Automation Degree of Gas Station Equipment & Facilities Being Deepened
7.2 Investment Risk
7.2.1 Policy Risk
7.2.2 Risk of Raw Materials
