Summary Canadean Consumer provides strategic insight that analyzes traditional approaches to success as well as exploring new routes. This document outlines the most important considerations when launching a tiered product extension, most typically from the mass market to the premium space. Synopsis - Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation. - See an example-led approach to tiered extensions into the premium space. - Discover the 14 "golden rules" that outline the relevant approaches to marketing that can help support success. - Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. - Understand how the type of marketing, or indeed a lack thereof, can tell a specific story about the brand. Reasons To Buy - How do I launch a premium extension of a well-known mainstream brand? - What considerations must I make before launching the product? - How can a five-pillar approach help with success? - What is the best way to approach a new target audience, or to... Research Beam Model: Research Beam Product ID: 377084 3450 USD New
Rules for Launching Premium Products in the Mass Market
 

Rules for Launching Premium Products in the Mass Market

Rules for Launching Premium Products in the Mass Market

Category : Consumer Goods
December  2014  Pages : 30

request-discount


TOLL FREE
+1-971-202-1575
------------ Or -------------
help@researchbeam.com
Summary
Canadean Consumer provides strategic insight that analyzes traditional approaches to success as well as exploring new routes. This document outlines the most important considerations when launching a tiered product extension, most typically from the mass market to the premium space.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- See an example-led approach to tiered extensions into the premium space.

- Discover the 14 "golden rules" that outline the relevant approaches to marketing that can help support success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Understand how the type of marketing, or indeed a lack thereof, can tell a specific story about the brand.

Reasons To Buy
- How do I launch a premium extension of a well-known mainstream brand?

- What considerations must I make before launching the product?

- How can a five-pillar approach help with success?

- What is the best way to approach a new target audience, or to capitalize on the underlying ideals of current consumers?

Key Highlights
A five-pillar approach to launching a product is outlined, covering the following factors: target consumer, price point, distribution, marketing distribution, and marketing credibility.
Table Of Contents
N/A

List Of Tables
N/A

List Of Figures
N/A
Enquiry Before Buy