Summary Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at an aerosol with a circular diffuser, currently used for an antiperspirant product, and considers how the format could cross over into other categories. Key Findings - Discusses key features and packaging benefits of L'Oréal Garnier Neo Antiperspirant in an aerosol with circular diffuser. - Examines how this pack format taps into consumer trends within Canadean's TrendSights framework. - Explores how this stylish and engaging means of packaging could be applied to other product categories. Synopsis "Seize+Adapt Case Study: wider opportunities for an aerosol with circular diffuser" uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for L'Oréal Garnier Neo antiperspirant and to consider how it could potentially inspire cross-category innovation. Reasons To Buy -... Research Beam Model: Research Beam Product ID: 914245 495 USD New
Seize+Adapt Case Study: Wider opportunities for an aerosol with circular diffuser
 
 

Seize+Adapt Case Study: Wider opportunities for an aerosol with circular diffuser

  • Category : Consumer Goods
  • Published On : November   2016
  • Pages : 16
  • Publisher : Canadean
 
 
 
Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at an aerosol with a circular diffuser, currently used for an antiperspirant product, and considers how the format could cross over into other categories.

Key Findings
- Discusses key features and packaging benefits of L'Oréal Garnier Neo Antiperspirant in an aerosol with circular diffuser.

- Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.

- Explores how this stylish and engaging means of packaging could be applied to other product categories.

Synopsis
"Seize+Adapt Case Study: wider opportunities for an aerosol with circular diffuser" uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for L'Oréal Garnier Neo antiperspirant and to consider how it could potentially inspire cross-category innovation.

Reasons To Buy
- Use Canadean's Seize+Adapt Case Studies to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.


Table Of Contents
Executive summary
What is Seize+Adapt?
The packaging innovation - consumer convenience
The packaging innovation - consumer engagement
How does the innovation align with TrendSights?
How does the innovation align with TrendSights?
Wider opportunities for an aerosol with circular diffuser
Appendix

List Of Tables


List Of Figures

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