About Smartphones
Smartphones are devices that integrate the functionalities of computers, PDAs, and cell phones. Smartphones consist of operating systems (similar to a computer) , large displays, and various value-added functions. Smartphones support basic functions such as texting and calling, along with advanced functions such as browsing, touch screen display for easy navigation, Wi-Fi connectivity, and Bluetooth connectivity. In addition to the above mentioned features, smartphones also comprise sensors such as accelerometers and gyroscopes, which help in motion-based navigation and games. Smartphones are undergoing a lot of technological advancements in terms of operating systems, processors, battery life, and display density.
Technavio's analysts forecast the smartphone market in Brazil to grow at a CAGR of 25.97% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the smartphone market in Brazil for the period 2015-2019. The report considers the shipment of smartphones in all four quarters of 2014. The report considers the revenue generated from the total number of smartphones shipped to calculate the market size.
Technavio's report, Smartphone Market in Brazil 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a discussion of the key vendors operating in this market.
Key Vendors
• Apple
• LG
• Microsoft
• Motorola
• Samsung
Other Prominent Vendors
• Blackberry
• CCE
• Sony
Key Market Driver
• Tax Exemptions on Smartphones
• For a full, detailed list, view our report
Key Market Challenge
• High Cost of Data Plans
• For a full, detailed list, view our report
Key Market Trend
• Increase in Mobile banking
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Brazil: Country Overview
07. Market Landscape
07.1 Market Overview
08. Market Size and Forecast
08.1 By Unit Shipments
08.2 By Revenue
08.3 Five Forces Analysis
09. Market Segmentation by OS
09.1 Smartphone Market in Brazil by OS
09.2 Smartphone Market in Brazil by Android
09.2.1 By Revenue
09.3 Smartphone Market in Brazil by iOS
09.3.1 By Revenue
09.4 Smartphone Market in Brazil by Windows
09.4.1 By Revenue
09.5 Smartphone Market in Brazil by Others
09.5.1 By Revenue
10. Smartphone Penetration
10.1 Smartphone Penetration in Brazil
10.2 Smartphone Penetration in Brazil by Age
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.1.1 Key News
18.1.2 M&A
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Apple
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Product Segmentation by Revenue
19.1.4 Geographical Segmentation by Revenue
19.1.5 Business Strategy
19.1.6 Recent Developments
19.1.7 SWOT Analysis
19.2 LG
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Sales by Geography 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 Microsoft
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 MotorolaSmartphone Market in Brazil
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue 2013
19.4.6 Business Strategy
19.4.7 Recent Developments
19.4.8 SWOT Analysis
19.5 Samsung
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: GDP Contributors in Brazil
Exhibit 3: Smartphone Market in Brazil by OS
Exhibit 4: Smartphone Market in Brazil 2014-2019 (units in millions)
Exhibit 5: Smartphone Market in Brazil 2014-2019 ($ billions)
Exhibit 6: Smartphone Market in Brazil by OS 2014-2019
Exhibit 7: Smartphone Market in Brazil by Android ($ billions)
Exhibit 8: Smartphone Market in Brazil by iOS ($ billions)
Exhibit 9: Smartphone Market in Brazil by Windows ($ billions)
Exhibit 10: Smartphone Market in Brazil by Others ($ billions)
Exhibit 11: Smartphone Penetration in Brazil by Users 2014-2019
Exhibit 12: Smartphone Penetration in Brazil by Age 2014-2019
Exhibit 13: ASP of Smartphone Market in Brazil 2014-2019 ($ hundreds)
Exhibit 14: Market Share of Vendors in Brazil 2014
Exhibit 15: Product Segmentation of Apple by Revenue 2013
Exhibit 16: Product Segmentation of Apple by Revenue 2012 and 2013 ($ billions)
Exhibit 17: Geographical Segmentation of Apple by Revenue 2013
Exhibit 18: LG: Business Segmentation by Revenue 2013
Exhibit 19: LG: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 20: LG : Sales by Geography 2013
Exhibit 21: Microsoft: Business Segmentation by Revenue 2013
Exhibit 22: Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 23: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 24: Smartphone Market in Brazil: Business Segmentation by Revenue 2013
Exhibit 25: Smartphone Market in Brazil: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 26: Smartphone Market in Brazil: Geographical Segmentation by Revenue 2013
Exhibit 27: Samsung: Business Segmentation by Revenue 2013
Exhibit 28: Samsung: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 29: Samsung: Geographical Segmentation by Revenue 2013
