Smokeless Tobacco in France, 2015

Summary
France has a small market for smokeless tobacco products currently reported at around 300 tons annually, which represents less than 1% of the overall tobacco products market. The annual per capita consumption rate is just less than five grams a year. Consumption has been slowly declining and volume is currently more than 20% lower than in 1990.

Key Findings
- Around 92.2% of smokeless tobacco consumption comprises of chewing tobacco, mostly of the makla type with the balance being dry nasal snuff

- In volume terms the market has suffered a gradual contraction over the past two decades, with consumption falling from almost 400 tons in 1990 to around 300 tons in 2013. The fall has continued during 2014, registering more than three tons less than the previous year

- Historically, European countries have been the main provider of the majority of the Smokeless Tobacco imported to France. Belgium has been the leading country accounting for more than 90% of the imports, followed by Germany

- The overall smokeless tobacco volume is forecast to continue to fall ending at a level of more than 260 tons by 2024, which represents a fall of around 13% against 2014 volumes


Synopsis
“Smokeless Tobacco in France”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the French market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

- Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2014 to 2024


Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the French market is key to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future