Synopsis
Smoking tobacco Austria provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Summary
In 2012, the Austrian hand rolling tobacco market grew for the ninth consecutive year, reaching 579 tonnes, equivalent to 767 million cigarettes. Competition is intense with the top three players accounting for a combined 74.8% of the market. BAT’s Pall Mall is the leading brand family and is progressively growing share, as is Imperial’s JPS, while more traditional brands, including Samson, Maverick, Drum and Van Nelle, are losing share. Growth is expected to continue over the coming decade with volume expansion of some 52% compared with an 11.8% contraction in the manufactured cigarette sector.
Table of Contents
Overview
Market Size & Structure
The Market in Context
Tobacco Products Market, 1990 & 1997-2013
Market Size & Trends
Consumption of Smoking Tobacco, 1990-2013
Market Structure
Smoking Tobacco: Market Segmentation, 1990-2013
Total & Per Capita Consumption of HRT, 1990 & 1997-2013
Releases for Consumption of Fine Cut Tobacco, 2002-2012
Cigarette Consumption: Manufactured vs RYO, 1990 & 1997-2013
Retail Distribution
Smoking Tobacco: Distribution, 2005-2008
Manufacturers & Brands
HRT: Manufacturer Share Trends, 2004-2012
HRT - Distributors/Manufacturers & Brands, 2012
HRT: Brand Family Shares, 2005-2012
HRT: Leading Brands & Variants, 2008-2012
Taxation & Retail Prices
Taxation
Smoking Tobacco: Tax Structure, 2013
EU: Fine Cut Tobacco, Tax Incidence Comparison, 2010-2013
EU: Fine Cut Tobacco, Tax Incidence Comparison, 2013
Retail Prices
RYO Tobacco: Retail Prices, 2013
The Smoking Population
Smoking Population, 1990-2012
Smoking Population by Region & Gender, 1997
Operating Constraints
Advertising Restrictions
Health Warnings
Other Restrictions
Company Profiles
Imperial Tobacco Austria Marketing Service GmbH
British American Tobacco (Austria) GmbH
JTI Austria Tabak GmbH
Production & Trade
Production
Imports
Imports of Smoking Tobacco, 1990-2012
Imports of Smoking Tobacco by Country of Origin (Volume), 2000-2012
Imports of Smoking Tobacco by Country of Origin (Value), 2000-2012
Imports of Smoking Tobacco in Packs of 500g or Less, 2007-2012
Exports
Exports of Smoking Tobacco, 1990-2012
Exports of Smoking Tobacco in Packs of 500g or Less, 2007-2009
Prospects & Forecasts
Market Forecasts, 2012-2022
List Of Tables
NA
List Of Figures
NA
