South Korea Beer Market Insights Report 2015

South Korea Beer Market Insights Report 2015

Category : Food & Beverages
Published On : August  2015
Pages : 84


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South Korean beer market saw strong growth in 2014 with more consumers moving to beer from other alcoholic beverages. However poor summer weather and a lack of disposable income hindered growth. Key players renewed the brand image and products to help boost visibility and keep interest in the market. The entry of a domestic giant I the market also lead to this renewal. As interest in beer has increased, craft and international brands have started to become more popular.

Key Findings
- Oriental Brewery bought by A-BInBev

- Market grew as drinking culture continues to transition from traditional drinks

- Domestic giant enters market, reinvigorating market

- Craft and international brands slow becoming more popular

Canadean's South Korea Beer Market Insights 2015 Report provides a complete overview of the South Korea beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015 

- Value by distribution channel 2010-2014, with 2015 forecasts 

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the South Korea beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the South Korea beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the South Korea beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions

List Of Tables
Table 1: Data Revisions Summary
Table 2: South Korea Population Size and Growth, 1986-2017F
Table 3: Population Size and Growth, 2004-2015F
Table 4: South Korea Economic Indicators, 2006-2016F
Table 5: Taxation Bse
Table 6: Historical Excise Rates of Beer
Table 7: Legal controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2014
Table 9: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 10: Beer Key Facts
Table 11: Top 10 Beer Brands - Volume, 2012-2014
Table 12: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 13: Licensed Brand Owners and Licensees
Table 14: Beer Market Valuation (Local Currency), 2013-2015F
Table 15: Trade Margin Build-Up Model
Table 16: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 17: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 18: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 19: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 20: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 21: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 22: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 23: Beer Market Valuation (Local Currency), 2013-2015F
Table 24: Beer Consumption by Local Definition, 2011-2015F
Table 25: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 26: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 27: Beer Consumption by Type, 2011-2015F
Table 28: Beer Consumption by Geographic Scope, 2011-2015F
Table 29: Beer All Trademarks, 2010-2014
Table 30: Beer Brands by Local Definition, 2010-2014
Table 31: Beer Brands by Standard Price Segment, 2010-2014
Table 32: Beer Brands by Alcoholic Strength, 2010-2014
Table 33: Beer Brands by Type, 2010-2014
Table 34: Imported Brands by Origin, 2010-2014
Table 35: Beer Licensed Brands, 2010-2014
Table 36: Beer Trademark Owners, 2010-2014
Table 37: Beer Local Operators, 2010-2014
Table 38: Beer leading Brewers/Importers, 2010-2014
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 40: Beer Distribution: On vs Off Premise, 2011-2015F
Table 41: Heineken Korea Brand Volumes 2010-2014
Table 42: Hite Brewery Co. Brand Volumes 2010-2014
Table 43: Oriental Brewery Brand Volumes 2010-2014
Table 44: Lotte Asahi Liquor Co Ltd Brand Volumes 2010-2014

List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
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