At present, there have been nearly 3000 manufacturers of household plastic products in China. But there haven’t appeared the brands enterprises with influence in the industry. Most of manufacturers are concentrated on medium and low end products and the environment of industry competition is more severe.
From the export trade of plastic products, the household ones are still the main export products in China. The export amount of daily plastic products was USD 25.033 billion in 2011, with year-on-year growth of 24.17%, accounting for 44.30% of total export amount. The annual average import price of plastic plate, sheet, film, foil, belt and flat bar was USD 9,900 per ton, while the average export price was USD 3,100 per ton.
From the competitive structure of industry, with the proceeding of scale and differentiation in plastic products industry, some SMEs will lag behind of the overall development of the industry step by step. Due to more downstream industries, each enterprise is paying attention to the differential production of its own segmentation sector. However, the competition of enterprises in such segmentation sector is till fierce.
From the competitive structure of products, domestic household plastic products are in the state that the products with high technology are developed slowly while medium and low end products are in repeat and overlap and in the blind development stage. Under the circumstance of current marketing system not being broken, the competitiveness of product still depends on low price. With the opening of market, supply of plastic raw material, introduction of technical equipment and reform of product design level and other factors, domestic enterprises with strong strength will enhance the competitiveness of their products, meanwhile, the foreign funded enterprises with strong capital market, technology and management advantage will also highlight their advantages in the aspect of product competitiveness, however, large numbers of SMEs which are in competition by low end products will be phased out during the adjustment of product structure.
1. Overview of Household Plastic Products
1.1 Definition
1.2 Development History of the Industry
1.3 Classification
1.4 Industry Chain
2. Development Environment of China’s Household Plastics Products Industry in 2012
2.1 Economy and Social Environment of China in the First Half Year of 2012
2.1.1 Macro Economy
2.1.2 Industrial Trends
2.1.3 Fixed Assets Investment
2.2 Relevant Policies of Household Plastics Products Industry
3. Production Status Quo of China’s Household Plastics Products
3.1 Development Status of the Industry
3.2 Overview of Production Capacity
3.3 Overview of Market Capacity
3.4 Industrial Life Cycle
3.4.1 Two Independent Variables of Life Cycle
3.4.2 Trend Comparison between Industry Profit Growth and Scale Expansion
3.5 Existing Problems of the Industry
4. Domestic Price Trend and Factors of Affecting Price for Household Plastics Products
5. Development Status of China’s Household Plastics Products in 2011
5.1 Overall Scale of Household Plastics Products Industry
5.1.1 Market Size
5.1.2 Profit Growth
5.1.3 Assets Change
5.2 Profit and Loss Change of Household Plastics Products Industry
5.2.1 Numbers of Deficit Enterprises
5.2.2 Change of Deficit
5.2.3 Deficit Proportion of Industry Profit
5.3 Debt Capacity
5.3.1 Asset-Liability Ratio
5.3.2 Receivables Turnover Ratio
5.3.3 Cash Debt Coverage Ratio
5.4 Profitability of the Industry
5.4.1 Gross Margin Change
5.4.2 Capital Return Change
5.4.3 Profit Margin Change of Cost
6. Analysis of Import and Export
6.1 Import
6.2 Export
7. Market Competitive Strategy of Household Plastics Products Industry
7.1 Product Competition
7.2 Porter's Five Forces Model of Industry Competition
7.2.1 Suppliers
7.2.2 Internal Competition of the Industry
7.2.3 Purchasers
7.2.4 New Entrants
7.2.5 Enterprises of Substitutes
7.3 Market Competitive Strategy
8. Development Prospect of China’s Household Plastics Products Industry, 2012-2016
8.1 Forecast of Industry Development
8.2 Forecast of Product Development
9. Upstream and Downstream Industries of Household Plastic Products Industry
9.1 Upstream Industry
9.2 Downstream Industry
9.2.1 Real Estate Industry
9.2.2 Construction Industry
10. Key Manufacturers of Household Plastics Products
10.1 Fujian Chahua Household Plastics Co., Ltd
10.1.1 Company Profile
10.1.2 Competitive Advantage, 2009-2011
10.1.3 Future Development Strategy and Planning
10.2 Guangdong Haixing Holding Group
10.2.1 Company Profile
10.2.2 Industry Status
10.2.3 Competitive Advantage, 2009-2011
10.2.4 Future Development Strategy and Planning
10.3 Tupperware (China) Co., Ltd
10.3.1 Company Profile
10.3.2 Operation and Financial Situation, 2009-2011
10.3.3 Mode of Operation, 2009-2011
10.3.4 Future Development Strategy and Planning
10.4 Lock & Lock Joint-Stock Corporation
10.4.1 Company Profile
10.4.2 Operation and Financial Situation, 2009-2011
10.4.3 Enterprises Layout in China, 2009-2011
10.4.4 Future Development Strategy and Planning
10.5 Xinya Holding Group
10.5.1 Company Profile
10.5.2 Competitive Capacity
10.5.3 Future Development Strategy and Planning
10.6 Anhui Fuguang Industrial Co., Ltd
10.6.1 Company Profile
10.6.2 Competitive Capacity
10.6.3 Future Development Strategy and Planning
11. Regional Sales of Household Plastics Products
11.1 Market Structure of Regional Sales in China
11.2 Sales in Northeast Region
11.2.1 Sales Scale, 2007-2011
11.2.2 Sales by Specification
11.3 Sales in North China
11.3.1 Sales Scale, 2007-2011
11.3.2 Sales by Specification
11.4 Sales in East China
11.4.1 Sales Scale, 2007-2011
11.4.2 Sales by Specification
11.5 Sales in South China
11.5.1 Sales Scale, 2007-2011
11.5.2 Sales by Specification
11.6 Sales in Central China
11.6.1 Sales Scale, 2007-2011
11.6.2 Sales by Specification
11.7 Sales in Northwest China
11.7.1 Sales Scale, 2007-2011
11.7.2 Sales by Specification
11.8 Sales in Southwest China
11.8.1 Sales Scale, 2007-2011
11.8.2 Sales by Specification
12. Investment Strategic Research of China’s Household Plastics Products Industry
12.1 Investment Income
12.1.1 Asset Turnover Ratio, 2007-2011
12.1.2 Asset-Liability Ratio, 2007-2011
12.1.3 Return on Assets, 2007-2011
12.1.4 Assets Investment, 2007-2011
12.2 Investment Risk
12.2.1 Risk of Market Competition
12.2.2 Risk of Raw Material Pressure
12.2.3 Risk of Technology
12.2.4 Risk of Export Trade
12.3 Investment Strategy of China’s Household Plastics Products Industry, 2011-2012
12.3.1 Brand Strategy
12.3.2 Merger and Restructuring Strategy
12.3.3 Sales Strategy
13. Development Strategy Research as per “Twelfth Five-Year Plan” by Enterprises of Household Plastics Products
13.1 Significance of “Twelfth Five-Year Plan” Background
13.2 Principles of “Twelfth Five-Year Plan”
13.2.1 Science
13.2.2 Practice
13.2.3 Foresight
13.2.4 Innovation
13.2.5 Comprehensiveness
13.2.6 Dynamic
13.3 Evidences of “Twelfth Five-Year Plan”
13.3.1 Law of Industry Development
13.3.2 Enterprises Resources and Capabilities
13.3.3 Predictable Strategy Positioning
