Summary This case study is part of Canadean Consumer's Successes and Failures research and explores the reasons behind the success of Silk, a leading plant-based food and beverage brand in the US. Synopsis - Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation. - Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation. - Understand the relevant consumer trends and attitudes that drive and support innovation success. - Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Reasons To Buy - Why is Silk considered an interesting case of success? - What consumer insight underpins this success? - What can I learn from the success of Silk? Key Highlights Silk holds the no.1 brand position among plant-based food and beverage brands in North America and has achieved continual significant continuous success over the years, generating sales worth $685m in 2014. A key reason for Silk's success has been its strong focus... Research Beam Model: Research Beam Product ID: 377055 400 USD New
Success Case Study: Silk - Staying Ahead of the Curve With Constant Innovation

Toll Free : +1 (800)910-6452

 
 
PURCHASE OPTIONS
 

Success Case Study: Silk - Staying Ahead of the Curve With Constant Innovation

 
 
 
Summary
This case study is part of Canadean Consumer's Successes and Failures research and explores the reasons behind the success of Silk, a leading plant-based food and beverage brand in the US.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Silk considered an interesting case of success?

- What consumer insight underpins this success?

- What can I learn from the success of Silk?

Key Highlights
Silk holds the no.1 brand position among plant-based food and beverage brands in North America and has achieved continual significant continuous success over the years, generating sales worth $685m in 2014.

A key reason for Silk's success has been its strong focus on adopting a "consumer-centric" approach to new product development.
Table Of Contents
N/A

List Of Tables
N/A

List Of Figures
N/A