Summary
Substantial demand for products that could replace a spa visit or even cosmetic surgery strongly influences the skincare market. Launches positioned as the equivalent to professional treatments, especially those that come with additional beauty tools or take inspiration from current "beauty crazes," have significant potential to succeed.
Key Findings
Consumers are willing to perform facials at home, yet they do not want to compromise on the quality of the results and the indulgent nature of the process. Those preferences translate into an opportunity for upscale brands that offer dermatological treatment or salon-inspired products.
Age and lifestyle customization, together with high-tech and science-inspired claims, increase beauty brands chances to appeal to modern females.
Synopsis
Success Case Study: Yonelle H2O Infusion is part of Canadeans Consumers Successes and Failures research and explores the highly successful launch of an upscale Polish skincare brand targeted at females over 40.
What?: Understand the background of Yonelles micro-needling treatment and how the brand evolved.
Why?: Discover how certain product features tap into the exact needs of the target group.
Take-out: Learn valuable lessons from the success and get inspiration for your own launches.
Reasons To Buy
Use Canadeans selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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