Success: Powerful Yogurt

Success: Powerful Yogurt

Category : Consumer Goods
January  2014  Pages : 10

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Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Powerful Yogurt successfully developed a yogurt brand for men through tailored packaging, marketing, and formulation.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Powerful Yogurt considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Powerful Yogurt?

Key Highlights
Designed by a team of sports nutritionists, trainers, and food scientists, Powerful Yogurt is a high protein "man-size" Greek yogurt positioned as a snack, meal replacement, or pre- or post-workout fuel.

Powerful Yogurt capitalized on the fact that men are more likely to prioritize the claim "high protein" when buying food and drink than women.
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