Summary
The Childrens Snacking Market: key trends and future developments shaping the market is a detailed consumer insight report, exploring into the future of Kids Snacking in both developing and developed countries. It examines market growth, consumer behavior, and product development by leading innovators in order to highlight the most important trends and identify untapped opportunities.
Key Findings
- The degree of meal-time fragmentation that is occurring, a result of the busy lifestyles of adults and non-adults, combined with changing household structures is causing a rise in snacking occasions across the globe.
- The desire for Indulgence is important across all areas of the Kids Snacking market, highlighting the desire for regular tasty treats and the unwillingness to compromise on the taste.
- Although not the most important influence, the desire for Better Value for Money has a moderate influence. This represents a strong influence from the parent in choosing snacks for their kids, as well as retailers private label strategies are gaining success.
- In the developing economies, it is females that tend to over-consume when it comes to non-adult snacking occasions, whilst in the developed economies it is males that noticeably over-consume.
- Individually packed portion sizes, allowing parents to better control their kids snack intake are growing in popularity due to the rising awareness of health issues related to obesity and a growing understanding that all foods can form part of a healthy lifestyle so long as they are consumed in moderation.
- Expanding ranges from fast food restaurants and coffee shops to offer more snack options is expanding the Kids Snacking market beyond planned purchases from the supermarket or impulse purchases from convenience stores.
Synopsis
The Childrens Snacking Market: key trends and future developments shaping the market highlights key consumer groups that offer both new and ongoing opportunities in the Kids Snacking market. It identifies key trends in the snacking arena and how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.
Get access to:
- Analysis of the Kids Snacking market at current across developed and developing economies, including market sizing and growth rates.
- Analysis of key trends influencing Kids Snacking consumption patterns and recommendations of how best to target such trends.
- Examples of case studies and how these marketing strategies have been applied to help further success the brand or products
- Awareness of key barriers affecting the market and how these can be overcome
- Unique insights into market data and the implications of this to manufacturers and retailers operating in the Kids Snacking market; for instance how a growing health awareness or a growing perception of time-scarcity might affect consumption habits.
Reasons To Buy
- Consumer analysis and case studies provide insight into the Kids Snacking market and clear opportunities for new product developments are explored.
- Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market, hence granting a thorough understanding of consumer behavior.
- Canadeans market data and country/category comparisons allow for markets and opportunities to be sized a measure of potential profitability.
- The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.
Table Of Contents
Definitions
Demographic
definitions
Methodology
Drivers and inhibitors in Kids Snacking
Introduction
Country coverage Market Context
Historical and projected consumption in the Kids Snacking market
Comparison of the Kids Snacking market across the globe
Overall Kids Snacking occasions by age and gender, including under/over consumption
Share of the Kids Snacking market by urban/rural divide and income
Under/Over-consumption levels in the Kids Snacking market across the globe
Degree of influence consumer trends have on volume consumption in the Kids Snacking market Demographic cohort consumption and consumer trend analysis
The core factors driving consumption occasions in Kids Snacking across the globe Bakery and Cereals
The core factors driving consumption occasions in Bakery and Cereals Snacking across the globe
Demographic breakdown of Bakery and Cereals Snacking in developed and developing economies
Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Bakery and Cereals Snacking market
New product example launches in the global Bakery and Cereals Snacks market Confectionery
The core factors driving consumption occasions in Confectionery Snacking across the globe
Demographic breakdown of Confectionery Snacking in developed and developing economies
Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Confectionery Snacking market
New product example launches in the global Bakery and Cereals Snacks market Dairy and Soy
The core factors driving consumption occasions in Dairy and Soy Snacking across the globe
Demographic breakdown of Dairy and Soy Snacking in developed and developing economies
Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Dairy and Soy Snacking market
New product example launches in the global Dairy and Soy Snacks market Ice Cream
The core factors driving consumption occasions in Ice Cream Snacking across the globe
Demographic breakdown of Ice Cream Snacking in developed and developing economies
Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Ice Cream Snacking market
New product example launches in the global Ice Cream Snacks market Savory Snacks
The core factors driving consumption occasions in Savory Snacks Snacking across the globe
Demographic breakdown of Savory Snacks Snacking in developed and developing economies
Degree of influence top three trends have on volume by consumption and how the trend is influencing consumption in the Savory Snacks Snacking market
New product example launches in the global Savory Snacks market Case Examples
MandMs Pretzel launch
Hersheys Lancaster brands dual marketing in the US and China Main barriers in the global Kids Snacking market
Explanation how certain barriers in the Kids Snacking marker might affect its growth Recommended actions
How to successfully target key trends in the global Kids Snacking market
Appendix
List Of Tables
List Of Figures
Figure 1: Overall Kids Snacking market by volume and category volume 2011-2013
Figure 2: Growth rate of the Kids Snacking market by category volume 2011-2013
Figure 3: Growth rate of the Kids Snacking by country 2013
Figure 4: Global Kids Snacking occasions by age and gender 2013
Figure 5: Over/under consumption by gender 2013
Figure 6: Global Kids Snacking occasions by urban/rural and income demographics 2013
Figure 7: Over/under consumption by country 2013
Figure 8: Key motivations influencing the Kids Snacking market 2013
Figure 9: Level of influence of 20 consumer trends on consumption by category volume, 2013
Figure 10: Share of category consumption by gender, age, urban/rural, and income group in developed economies
Figure 11: Share of category consumption by gender, age, urban/rural, and income group in developing economies
Figure 12: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 13: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 14: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 15: Level of influence of 20 consumer trends on consumption by category volume, 2013
Figure 16: Share of category consumption by gender, age, urban/rural, and income group in developed economies
Figure 17: Share of category consumption by gender, age, urban/rural, and income group in developing economies
Figure 18: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 19: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 20: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 21: Level of influence of 20 consumer trends on consumption by category volume, 2013
Figure 16: Share of category consumption by gender, age, urban/rural, and income group in developed economies
Figure 22: Share of category consumption by gender, age, urban/rural, and income group in developing economies
Figure 23: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 24: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 25: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 26: Level of influence of 20 consumer trends on consumption by category volume, 2013
Figure 27: Share of category consumption by gender, age, urban/rural, and income group in developed economies
Figure 28: Share of category consumption by gender, age, urban/rural, and income group in developing economies
Figure 29: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 30: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 31: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 32: Level of influence of 20 consumer trends on consumption by category volume, 2013
Figure 33: Share of category consumption by gender, age, urban/rural, and income group in developed economies
Figure 34: Share of category consumption by gender, age, urban/rural, and income group in developing economies
Figure 35: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 36: Level of influence of a consumer trend on consumption by category volume, 2013
Figure 37: Level of influence of a consumer trend on consumption by category volume, 2013
