Synopsis
• The Future of the Make-up Market in Brazil to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Make-up consumption trends in Brazil, historic and forecast Make-up consumption volumes and values at market and category level, brand share and distribution channel data.
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Make-up sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering four product segments that include: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Make-up market in Brazil and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Brazilian Make-up market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Make-up in Brazil.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Brazil Make-up Market Analysis by Value
2.1 Overall Make-up Market Value, 2006-16
2.2 Make-up Market Value Growth Dynamics
2.3 Make-up Market Value by Category, 2006-16
2.4 Make-up Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Brazil Eye Make-up Market Analysis
3.1 Market Growth Dynamics-Eye Make-up, 2006-16
3.1.1 Eye Make-up Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Eye Make-up Market Growth Dynamics by Value, 2006-16
3.2 Eye Make-up Consumption Analysis, 2006-16
3.2.1 Eye Make-up Consumption by Volume, 2006-16
3.2.2 Eye Make-up Consumption by Segments, 2006-16
3.3 Eye Make-up Market Value Analysis, 2006-16
3.3.1 Eye Make-up Market by Value, 2006-16
3.3.2 Average Consumer Price/ Kg - Eye Make-up, 2006-16
3.3.3 Eye Make-up Market Value by Segments, 2006-16
3.4 Eyeliner Market Analysis, 2006-16
3.4.1 Eyeliner Market by Volume, 2006-16
3.4.2 Eyeliner Market by Value, 2006-16
3.5 Eye shadow Market Analysis, 2006-16
3.5.1 Eye shadow Market by Volume, 2006-16
3.5.2 Eye shadow Market by Value, 2006-16
3.6 Mascara Market Analysis, 2006-16
3.6.1 Mascara Market by Volume, 2006-16
3.6.2 Mascara Market by Value, 2006-16
3.7 Other Eye Make-up Market Analysis, 2006-16
3.7.1 Other Eye Make-up Market by Volume, 2006-16
3.7.2 Other Eye Make-up Market by Value, 2006-16
3.8 Eye Make-up Market Volume Analysis by Brands, 2008-11
3.9 Eye Make-up Market Value by Distribution Channel, 2008-11
4 Brazil Face Make-up Market Analysis
4.1 Market Growth Dynamics- Face Make-up, 2006-16
4.1.1 Face Make-up Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Face Make-up Market Growth Dynamics by Value, 2006-16
4.2 Face Make-up Consumption Analysis, 2006-16
4.2.1 Face Make-up Consumption by Volume, 2006-16
4.2.2 Face Make-up Consumption by Segments, 2006-16
4.3 Face Make-up Market Value Analysis, 2006-16
4.3.1 Face Make-up Market by Value, 2006-16
4.3.2 Average Consumer Price/ Kg - Face Make-up, 2006-16
4.3.3 Face Make-up Value by Segments, 2006-16
4.4 Blusher Market Analysis, 2006-16
4.4.1 Blusher Market by Volume, 2006-16
4.4.2 Blusher Market by Value, 2006-16
4.5 Face Powder Market Analysis, 2006-16
4.5.1 Face Powder Market by Volume, 2006-16
4.5.2 Face Powder Market by Value, 2006-16
4.6 Foundation Market Analysis, 2006-16
4.6.1 Foundation Market by Volume, 2006-16
4.6.2 Foundation Market by Value, 2006-16
4.7 Other Face Make-up Market Analysis, 2006-16
4.7.1 Other Face Make-up Market by Volume, 2006-16
4.7.2 Other Face Make-up Market by Value, 2006-16
4.8 Face Make-up Market Volume Analysis by Brands, 2008-11
4.9 Face Make-up Market Value by Distribution Channel, 2008-11
5 Brazil Lip Make-up Market Analysis
5.1 Market Growth Dynamics- Lip Make-up, 2006-16
5.1.1 Lip Make-up Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Lip Make-up Market Growth Dynamics by Value, 2006-16
5.2 Lip Make-up Consumption Analysis, 2006-16
5.2.1 Lip Make-up Consumption by Volume, 2006-16
5.2.2 Lip Make-up Consumption by Segments, 2006-16
5.3 Lip Make-up Market Value Analysis, 2006-16
5.3.1 Lip Make-up Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Lip Make-up, 2006-16
5.3.3 Lip Make-up Market Value by Segments, 2006-16
5.4 Lip Gloss Market Analysis, 2006-16
5.4.1 Lip Gloss Market by Volume, 2006-16
5.4.2 Lip Gloss Market by Value, 2006-16
5.5 Lip liner Market Analysis, 2006-16
5.5.1 Lip liner Market by Volume, 2006-16
5.5.2 Lip liner Market by Value, 2006-16
5.6 Lipstick Market Analysis, 2006-16
5.6.1 Lipstick Market by Volume, 2006-16
5.6.2 Lipstick Market by Value, 2006-16
5.7 Other Lip Make-up Market Analysis, 2006-16
5.7.1 Other Lip Make-up Market by Volume, 2006-16
5.7.2 Other Lip Make-up Market by Value, 2006-16
5.8 Lip Make-up Market Volume Analysis by Brands, 2008-11
5.9 Lip Make-up Market Value by Distribution Channel, 2008-11
6 Brazil Nail Make-up Market Analysis
6.1 Market Growth Dynamics- Nail Make-up, 2006-16
6.1.1 Nail Make-up Growth Dynamics (Volume Analysis), 2006-16
6.1.2 Nail Make-up Market Growth Dynamics by Value, 2006-16
6.2 Nail Make-up Consumption Analysis, 2006-16
6.2.1 Nail Make-up Consumption by Volume, 2006-16
6.3 Nail Make-up Market Value Analysis, 2006-16
6.3.1 Nail Make-up Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Nail Make-up, 2006-16
6.4 Nail Make-up Market Volume Analysis by Brands, 2008-11
6.5 Nail Make-up Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Make-up Market
Table 2: Brazil Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 3: Brazil Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Brazil Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (BRL m)
Table 5: Brazil Make-up Market Value (BRL m) by Category, 2006-11
Table 6: Brazil Make-up Market Value (BRL m) by Category, 2011-16
Table 7: Brazil Make-up Market Value (USD m) by Category, 2006-11
Table 8: Brazil Make-up Market Value (USD m) by Category, 2011-16
Table 9: Brazil Make-up Market Value (BRL m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Brazil Make-up Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Brazil Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 12: Brazil Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (BRL m)
Table 13: Brazil Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 14: Brazil Eye Make-up Consumption (Kg m) by Segments, 2006-11
Table 15: Brazil Eye Make-up Consumption (Kg m) by Segments, 2011-16
Table 16: Brazil Eye Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 17: Brazil Eye Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Brazil Eye Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 19: Brazil Eye Make-up Market Value (BRL m) by Segments, 2006-11
Table 20: Brazil Eye Make-up Market Value (BRL m) by Segments, 2011-16
Table 21: Brazil Eye Make-up Market Value (USD m) by Segments, 2006-11
Table 22: Brazil Eye Make-up Market Value (USD m) by Segments, 2011-16
Table 23: Brazil Eyeliner Market by Volume (Kg m), 2006-16
Table 24: Brazil Eyeliner Market by Value (BRL m), 2006-16
Table 25: Brazil Eyeliner Market by Value (USD m), 2006-16
Table 26: Brazil Eye shadow Market by Volume (Kg m), 2006-16
Table 27: Brazil Eye shadow Market by Value (BRL m), 2006-16
Table 28: Brazil Eye shadow Market by Value (USD m), 2006-16
Table 29: Brazil Mascara Market by Volume (Kg m), 2006-16
Table 30: Brazil Mascara Market by Value (BRL m), 2006-16
Table 31: Brazil Mascara Market by Value (USD m), 2006-16
Table 32: Brazil Other Eye Make-up Market by Volume (Kg m), 2006-16
Table 33: Brazil Other Eye Make-up Market by Value (BRL m), 2006-16
Table 34: Brazil Other Eye Make-up Market by Value (USD m), 2006-16
Table 35: Brazil Eye Make-up Market Volume by Brands (Kg m), 2008-11
Table 36: Brazil Eye Make-up Market Value by Distribution Channel (BRL m), 2008-11
Table 37: Brazil Eye Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 38: Brazil Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 39: Brazil Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (BRL m)
Table 40: Brazil Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 41: Brazil Face Make-up Consumption (Kg m) by Segments, 2006-11
Table 42: Brazil Face Make-up Consumption (Kg m) by Segments, 2011-16
Table 43: Brazil Face Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 44: Brazil Face Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 45: Brazil Face Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 46: Brazil Face Make-up Market Value (BRL m) by Segments, 2006-11
Table 47: Brazil Face Make-up Market Value (BRL m) by Segments, 2011-16
Table 48: Brazil Face Make-up Market Value (USD m) by Segments, 2006-11
Table 49: Brazil Face Make-up Market Value (USD m) by Segments, 2011-16
Table 50: Brazil Blusher Market by Volume (Kg m), 2006-16
Table 51: Brazil Blusher Market by Value (BRL m), 2006-16
Table 52: Brazil Blusher Market by Value (USD m), 2006-16
Table 53: Brazil Face Powder Market by Volume (Kg m), 2006-16
Table 54: Brazil Face Powder Market by Value (BRL m), 2006-16
Table 55: Brazil Face Powder Market by Value (USD m), 2006-16
Table 56: Brazil Foundation Market by Volume (Kg m), 2006-16
Table 57: Brazil Foundation Market by Value (BRL m), 2006-16
Table 58: Brazil Foundation Market by Value (USD m), 2006-16
Table 59: Brazil Other Face Make-up Market by Volume (Kg m), 2006-16
Table 60: Brazil Other Face Make-up Market by Value (BRL m), 2006-16
Table 61: Brazil Other Face Make-up Market by Value (USD m), 2006-16
Table 62: Brazil Face Make-up Market Volume by Brands (Kg m), 2008-11
Table 63: Brazil Face Make-up Market Value by Distribution Channel (BRL m), 2008-11
Table 64: Brazil Face Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 65: Brazil Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 66: Brazil Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (BRL m)
Table 67: Brazil Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 68: Brazil Lip Make-up Consumption (Liters m) by Segments, 2006-11
Table 69: Brazil Lip Make-up Consumption (Liters m) by Segments, 2011-16
Table 70: Brazil Lip Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 71: Brazil Lip Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 72: Brazil Lip Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 73: Brazil Lip Make-up Market Value (BRL m) by Segments, 2006-11
Table 74: Brazil Lip Make-up Market Value (BRL m) by Segments, 2011-16
Table 75: Brazil Lip Make-up Market Value (USD m) by Segments, 2006-11
Table 76: Brazil Lip Make-up Market Value (USD m) by Segments, 2011-16
Table 77: Brazil Lip Gloss Market by Volume (Liters m), 2006-16
Table 78: Brazil Lip Gloss Market by Value (BRL m), 2006-16
Table 79: Brazil Lip Gloss Market by Value (USD m), 2006-16
Table 80: Brazil Lip liner Market by Volume (Liters m), 2006-16
Table 81: Brazil Lip liner Market by Value (BRL m), 2006-16
Table 82: Brazil Lip liner Market by Value (USD m), 2006-16
Table 83: Brazil Lipstick Market by Volume (Liters m), 2006-16
Table 84: Brazil Lipstick Market by Value (BRL m), 2006-16
Table 85: Brazil Lipstick Market by Value (USD m), 2006-16
Table 86: Brazil Other Lip Make-up Market by Volume (Liters m), 2006-16
Table 87: Brazil Other Lip Make-up Market by Value (BRL m), 2006-16
Table 88: Brazil Other Lip Make-up Market by Value (USD m), 2006-16
Table 89: Brazil Lip Make-up Market Volume by Brands (Liters m), 2008-11
Table 90: Brazil Lip Make-up Market Value by Distribution Channel (BRL m), 2008-11
Table 91: Brazil Lip Make-up Value by Distribution Channel (USD m), 2008-11
Table 92: Brazil Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 93: Brazil Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (BRL m)
Table 94: Brazil Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 95: Brazil Nail Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 96: Brazil Nail Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 97: Brazil Nail Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 98: Brazil Nail Make-up Market Volume by Brands (Liters m), 2008-11
Table 99: Brazil Nail Make-up Market Value by Distribution Channel (BRL m), 2008-11
Table 100: Brazil Nail Make-up Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 3: Brazil Make-up Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Brazil Make-up Market Value (BRL m) by Category, 2006-16
Figure 5: Brazil Make-up Market Value (BRL m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Brazil Eye Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Eye Make-up Market Growth Dynamics by Value, 2006-16
Figure 8: Brazil Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 9: Brazil Eye Make-up Consumption (Kg m) by Segments, 2006-16
Figure 10: Brazil Eye Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 11: Brazil Eye Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 12: Eye Make-up Market Value (BRL m) by Segments, 2006-16
Figure 13: Brazil Eyeliner Market by Volume (Kg m), 2006-16
Figure 14: Brazil Eyeliner Market by Value (BRL m), 2006-16
Figure 15: Brazil Eye shadow Market by Volume (Kg m), 2006-16
Figure 16: Brazil Eye shadow Market by Value (BRL m), 2006-16
Figure 17: Brazil Mascara Market by Volume (Kg m), 2006-16
Figure 18: Brazil Mascara Market by Value (BRL m), 2006-16
Figure 19: Brazil Other Eye Make-up Market by Volume (Kg m), 2006-16
Figure 20: Brazil Other Eye Make-up Market by Value (BRL m), 2006-16
Figure 21: Brazil Eye Make-up Market Volume by Brands (Kg m), 2008-11
Figure 22: Brazil Eye Make-up Market Value by Distribution Channel (BRL m), 2008-11
Figure 23: Brazil Face Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 24: Brazil Face Make-up Market Growth Dynamics by Value, 2006-16
Figure 25: Brazil Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 26: Brazil Face Make-up Consumption (Kg m) by Segments, 2006-16
Figure 27: Brazil Face Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 28: Brazil Face Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 29: Brazil Face Make-up Market Value (BRL m) by Segments, 2006-16
Figure 30: Brazil Blusher Market by Volume (Kg m), 2006-16
Figure 31: Brazil Blusher Market by Value (BRL m), 2006-16
Figure 32: Brazil Face Powder Market by Volume (Kg m), 2006-16
Figure 33: Brazil Face Powder Market by Value (BRL m), 2006-16
Figure 34: Brazil Foundation Market by Volume (Kg m), 2006-16
Figure 35: Brazil Foundation Market by Value (BRL m), 2006-16
Figure 36: Brazil Other Face Make-up Market by Volume (Kg m), 2006-16
Figure 37: Brazil Other Face Make-up Market by Value (BRL m), 2006-16
Figure 38: Brazil Face Make-up Market Volume by Brands (Kg m), 2008-11
Figure 39: Brazil Face Make-up Market Value by Distribution Channel (BRL m), 2008-11
Figure 40: Brazil Lip Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 41: Brazil Lip Make-up Market Growth Dynamics by Value (BRL m), 2006-16
Figure 42: Brazil Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 43: Brazil Lip Make-up Consumption (Liters m) by Segments, 2006-16
Figure 44: Brazil Lip Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 45: Brazil Lip Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 46: Brazil Lip Make-up Market Value (BRL m) by Segments, 2006-16
Figure 47: Brazil Lip Gloss Market by Volume (Liters m), 2006-16
Figure 48: Brazil Lip Gloss Market by Value (BRL m), 2006-16
Figure 49: Brazil Lip liner Market by Volume (Liters m), 2006-16
Figure 50: Brazil Lip liner Market by Value (BRL m), 2006-16
Figure 51: Brazil Lipstick Market by Volume (Liters m), 2006-16
Figure 52: Brazil Lipstick Market by Value (BRL m), 2006-16
Figure 53: Brazil Other Lip Make-up Market by Volume (Liters m), 2006-16
Figure 54: Brazil Other Lip Make-up Market by Value (BRL m), 2006-16
Figure 55: Brazil Lip Make-up Market Volume by Brands (Liters m), 2008-11
Figure 56: Brazil Lip Make-up Market Value by Distribution Channel (BRL m), 2008-11
Figure 57: Brazil Nail Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 58: Brazil Nail Make-up Market Growth Dynamics by Value (BRL m), 2006-16
Figure 59: Brazil Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 60: Brazil Nail Make-up Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 61: Brazil Nail Make-up Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 62: Brazil Nail Make-up Market Volume by Brands (Liters m), 2008-11
Figure 63: Brazil Nail Make-up Market Value by Distribution Channel (BRL m), 2008-11
