Synopsis
• The Future of the Personal Hygiene Market in Germany, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in Germany, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath and Shower Products, Anti-Perspirants and Deodorants, and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in Germany and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the German Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in Germany.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Germany Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Germany Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 Germany Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 Germany Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: Germany Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Germany Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Germany Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Germany Personal Hygiene Market Value (EUR m) by Category, 2006-11
Table 6: Germany Personal Hygiene Market Value (EUR m) by Category, 2011-16
Table 7: Germany Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Germany Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Germany Personal Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Germany Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Germany Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: Germany Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Germany Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: Germany Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 15: Germany Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 16: Germany Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 17: Germany Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Germany Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 19: Germany Bath & Shower Products Market Value (EUR m) by Segments, 2006-11
Table 20: Germany Bath & Shower Products Market Value (EUR m) by Segments, 2011-16
Table 21: Germany Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 22: Germany Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 23: Germany Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 24: Germany Liquid Bath Products Market by Value (EUR m), 2006-16
Table 25: Germany Liquid Bath Products Market by Value (USD m), 2006-16
Table 26: Germany Other Bath Products Market by Volume (Liters m), 2006-16
Table 27: Germany Other Bath Products Market by Value (EUR m), 2006-16
Table 28: Germany Other Bath Products Market by Value (USD m), 2006-16
Table 29: Germany Shower Products Market by Volume (Liters m), 2006-16
Table 30: Germany Shower Products Market by Value (EUR m), 2006-16
Table 31: Germany Shower Products Market by Value (USD m), 2006-16
Table 32: Germany Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 33: Germany Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008-11
Table 34: Germany Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 35: Germany Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: Germany Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 37: Germany Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: Germany Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 39: Germany Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 40: Germany Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 41: Germany Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: Germany Anti-Perspirants & Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 43: Germany Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2006-11
Table 44: Germany Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2011-16
Table 45: Germany Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 46: Germany Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 47: Germany Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 48: Germany Aerosol Anti-Perspirant Market by Value (EUR m), 2006-16
Table 49: Germany Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 50: Germany Body Spray Market by Volume (Liters m), 2006-16
Table 51: Germany Body Spray Market by Value (EUR m), 2006-16
Table 52: Germany Body Spray Market by Value (USD m), 2006-16
Table 53: Germany Deodorant Creams Market by Volume (Liters m), 2006-16
Table 54: Germany Deodorant Creams Market by Value (EUR m), 2006-16
Table 55: Germany Deodorant Creams Market by Value (USD m), 2006-16
Table 56: Germany Deodorant Gel Market by Volume (Liters m), 2006-16
Table 57: Germany Deodorant Gel Market by Value (EUR m), 2006-16
Table 58: Germany Deodorant Gel Market by Value (USD m), 2006-16
Table 59: Germany Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 60: Germany Roll-On Deodorants Market by Value (EUR m), 2006-16
Table 61: Germany Roll-On Deodorants Market by Value (USD m), 2006-16
Table 62: Germany Sticks & Solids Market by Volume (Liters m), 2006-16
Table 63: Germany Sticks & Solids Market by Value (EUR m), 2006-16
Table 64: Germany Sticks & Solids Market by Value (USD m), 2006-16
Table 65: Germany Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 66: Germany Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2008-11
Table 67: Germany Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 68: Germany Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 69: Germany Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 70: Germany Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 71: Germany Soap Consumption (Kg m) by Segments, 2006-11
Table 72: Germany Soap Consumption (Kg m) by Segments, 2011-16
Table 73: Germany Soap Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 74: Germany Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 75: Germany Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 76: Germany Soap Market Value (EUR m) by Segments, 2006-11
Table 77: Germany Soap Market Value (EUR m) by Segments, 2011-16
Table 78: Germany Soap Market Value (USD m) by Segments, 2006-11
Table 79: Germany Soap Market Value (USD m) by Segments, 2011-16
Table 80: Germany Bar Soap Market by Volume (Kg m), 2006-16
Table 81: Germany Bar Soap Market by Value (EUR m), 2006-16
Table 82: Germany Bar Soap Consumption by Value (USD m), 2006-16
Table 83: Germany Liquid Soap Market by Volume (Kg m), 2006-16
Table 84: Germany Liquid Soap Market by Value (EUR m), 2006-16
Table 85: Germany Liquid Soap Market by Value (USD m), 2006-16
Table 86: Germany Soap Market Volume by Brands (Kg m), 2008-11
Table 87: Germany Soap Market Value by Distribution Channel (EUR m), 2008-11
Table 88: Germany Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Germany Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Germany Personal Hygiene Market Value (EUR m) by Category, 2006-16
Figure 5: Germany Personal Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Germany Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 8: Germany Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: Germany Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 10: Germany Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 11: Germany Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 12: Germany Bath & Shower Products Market Value (EUR m) by Segments, 2006-16
Figure 13: Germany Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 14: Germany Liquid Bath Products Market by Value (EUR m), 2006-16
Figure 15: Germany Other Bath Products Market by Volume (Liters m), 2006-16
Figure 16: Germany Other Bath Products Market by Value (EUR m), 2006-16
Figure 17: Germany Shower Products Market by Volume (Liters m), 2006-16
Figure 18: Germany Shower Products Market by Value (EUR m), 2006-16
Figure 19: Germany Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 20: Germany Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008-11
Figure 21: Germany Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: Germany Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 23: Germany Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: Germany Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 25: Germany Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 26: Germany Anti-Perspirants & Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 27: Germany Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2006-16
Figure 28: Germany Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 29: Germany Aerosol Anti-Perspirant Market by Value (EUR m), 2006-16
Figure 30: Germany Body Spray Market by Volume (Liters m), 2006-16
Figure 31: Germany Body Spray Market by Value (EUR m), 2006-16
Figure 32: Germany Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 33: Germany Deodorant Creams Market by Value (EUR m), 2006-16
Figure 34: Germany Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 35: Germany Deodorant Gel Market by Value (EUR m), 2006-16
Figure 36: Germany Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 37: Germany Roll-On Deodorants Market by Value (EUR m), 2006-16
Figure 38: Germany Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 39: Germany Sticks & Solids Market by Value (EUR m), 2006-16
Figure 40: Germany Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 41: Germany Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2008-11
Figure 42: Germany Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 43: Germany Soap Market Growth Dynamics by Value (EUR m), 2006-16
Figure 44: Germany Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 45: Germany Soap Consumption (Kg m) by Segments, 2006-16
Figure 46: Germany Soap Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 47: Germany Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 48: Germany Soap Market Value (EUR m) by Segments, 2006-16
Figure 49: Germany Bar Soap Market by Volume (Kg m), 2006-16
Figure 50: Germany Bar Soap Market by Value (EUR m), 2006-16
Figure 51: Germany Liquid Soap Market by Volume (Kg m), 2006-16
Figure 52: Germany Liquid Soap Market by Value (EUR m), 2006-16
Figure 53: Germany Soap Market Volume by Brands (Kg m), 2008-11
Figure 54: Germany Soap Market Value by Distribution Channel (EUR m), 2008-11
