Synopsis
• The Future of the Personal Hygiene Market in India, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in India, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath & Shower Products, Anti-Perspirants & Deodorants and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in India and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Indian Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in India.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 India Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 India Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 India Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 India Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: India Personal Hygiene Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 3: India Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: India Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (INR m)
Table 5: India Personal Hygiene Market Value (INR m) by Category, 2006-11
Table 6: India Personal Hygiene Market Value (INR m) by Category, 2011-16
Table 7: India Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 8: India Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 9: India Personal Hygiene Market Value (INR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: India Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: India Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: India Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (INR m)
Table 13: India Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: India Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 15: India Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 16: India Bath & Shower Products Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 17: India Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: India Bath & Shower Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 19: India Bath & Shower Products Market Value (INR m) by Segments, 2006-11
Table 20: India Bath & Shower Products Market Value (INR m) by Segments, 2011-16
Table 21: India Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 22: India Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 23: India Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 24: India Liquid Bath Products Market by Value (INR m), 2006-16
Table 25: India Liquid Bath Products Market by Value (USD m), 2006-16
Table 26: India Other Bath Products Market by Volume (Liters m), 2006-16
Table 27: India Other Bath Products Market by Value (INR m), 2006-16
Table 28: India Other Bath Products Market by Value (USD m), 2006-16
Table 29: India Shower Products Market by Volume (Liters m), 2006-16
Table 30: India Shower Products Market by Value (INR m), 2006-16
Table 31: India Shower Products Market by Value (USD m), 2006-16
Table 32: India Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 33: India Bath & Shower Products Market Value by Distribution Channel (INR m), 2008-11
Table 34 India Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 35: India Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: India Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (INR m)
Table 37: India Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: India Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 39: India Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 40: India Anti-Perspirants & Deodorants Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 41: India Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: India Anti-Perspirants & Deodorants Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 43: India Anti-Perspirants & Deodorants Market Value (INR m) by Segments, 2006-11
Table 44: India Anti-Perspirants & Deodorants Market Value (INR m) by Segments, 2011-16
Table 45: India Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 46: India Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 47: India Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 48: India Aerosol Anti-Perspirant Market by Value (INR m), 2006-16
Table 49: India Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 50: India Body Spray Market by Volume (Liters m), 2006-16
Table 51: India Body Spray Market by Value (INR m), 2006-16
Table 52: India Body Spray Market by Value (USD m), 2006-16
Table 53: India Deodorant Creams Market by Volume (Liters m), 2006-16
Table 54: India Deodorant Creams Market by Value (INR m), 2006-16
Table 55: India Deodorant Creams Market by Value (USD m), 2006-16
Table 56: India Deodorant Gel Market by Volume (Liters m), 2006-16
Table 57: India Deodorant Gel Market by Value (INR m), 2006-16
Table 58: India Deodorant Gel Market by Value (USD m), 2006-16
Table 59: India Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 60: India Roll-On Deodorants Market by Value (INR m), 2006-16
Table 61: India Roll-On Deodorants Market by Value (USD m), 2006-16
Table 62: India Sticks & Solids Market by Volume (Liters m), 2006-16
Table 63: India Sticks & Solids Market by Value (INR m), 2006-16
Table 64: India Sticks & Solids Market by Value (USD m), 2006-16
Table 65: India Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 66 India Anti-Perspirants & Deodorants Market Value by Distribution Channel (INR m), 2008-11
Table 67 India Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 68: India Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 69: India Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (INR m)
Table 70: India Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 71: India Soap Consumption (Kg m) by Segments, 2006-11
Table 72: India Soap Consumption (Kg m) by Segments, 2011-16
Table 73: India Soap Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 74: India Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 75: India Soap Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 76: India Soap Market Value (INR m) by Segments, 2006-11
Table 77: India Soap Market Value (INR m) by Segments, 2011-16
Table 78: India Soap Market Value (USD m) by Segments, 2006-11
Table 79: India Soap Market Value (USD m) by Segments, 2011-16
Table 80: India Bar Soap Market by Volume (Kg m), 2006-16
Table 81: India Bar Soap Market by Value (INR m), 2006-16
Table 82: India Bar Soap Consumption by Value (USD m), 2006-16
Table 83: India Liquid Soap Market by Volume (Kg m), 2006-16
Table 84: India Liquid Soap Market by Value (INR m), 2006-16
Table 85: India Liquid Soap Market by Value (USD m), 2006-16
Table 86: India Soap Market Volume by Brands (Kg m), 2008-11
Table 87 India Soap Market Value by Distribution Channel (INR m), 2008-11
Table 88 India Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 1: India Personal Hygiene Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 2: India Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 3: India Personal Hygiene Market Value (INR m) by Category, 2006-16
Figure 4: India Personal Hygiene Market Value (INR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 5: India Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 6: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 7: India Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 8: India Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 9: India Bath & Shower Products Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 10: India Bath & Shower Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 11: India Bath & Shower Products Market Value (INR m) by Segments, 2006-16
Figure 12: India Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 13: India Liquid Bath Products Market by Value (INR m), 2006-16
Figure 14: India Other Bath Products Market by Volume (Liters m), 2006-16
Figure 15: India Other Bath Products Market by Value (INR m), 2006-16
Figure 16: India Shower Products Market by Volume (Liters m), 2006-16
Figure 17: India Shower Products Market by Value (INR m), 2006-16
Figure 18: India Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 19: India Bath & Shower Products Market Value by Distribution Channel (INR m), 2008-11
Figure 20: India Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 21: India Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 22: India Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 23: India Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 24: India Anti-Perspirants & Deodorants Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 25: India Anti-Perspirants & Deodorants Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 26: India Anti-Perspirants & Deodorants Market Value (INR m) by Segments, 2006-16
Figure 27: India Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 28: India Aerosol Anti-Perspirant Market by Value (INR m), 2006-16
Figure 29: India Body Spray Market by Volume (Liters m), 2006-16
Figure 30: India Body Spray Market by Value (INR m), 2006-16
Figure 31: India Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 32: India Deodorant Creams Market by Value (INR m), 2006-16
Figure 33: India Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 34: India Deodorant Gel Market by Value (INR m), 2006-16
Figure 35: India Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 36: India Roll-On Deodorants Market by Value (INR m), 2006-16
Figure 37: India Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 38: India Sticks & Solids Market by Value (INR m), 2006-16
Figure 39: India Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 40: India Anti-Perspirants & Deodorants Market Value by Distribution Channel (INR m), 2008-11
Figure 41: India Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 42: India Soap Market Growth Dynamics by Value (INR m), 2006-16
Figure 43: India Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 44: India Soap Consumption (Kg m) by Segments, 2006-16
Figure 45: India Soap Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 46: India Soap Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 47: India Soap Market Value (INR m) by Segments, 2006-16
Figure 48: India Bar Soap Market by Volume (Kg m), 2006-16
Figure 49: India Bar Soap Market by Value (INR m), 2006-16
Figure 50: India Liquid Soap Market by Volume (Kg m), 2006-16
Figure 51: India Liquid Soap Market by Value (INR m), 2006-16
Figure 52: India Soap Market Volume by Brands (Kg m), 2008-11
Figure 53: India Soap Market Value by Distribution Channel (INR m), 2008-11
