Product Synopsis
The Future of the Personal Hygiene Market in Sweden to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Personal Hygiene consumption trends in Sweden, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape
Why was the report written?
• This report provides authoritative and granular data on the Personal Hygiene market in Sweden and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Sweden Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Anti-Perspirants & Deodorants, Bath & Shower Products, and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Sweden Personal Hygiene Market Analysis, 2008-18
2.1 Personal Hygiene Value Analysis, 2008-18
2.1.1 Overall Personal Hygiene Market Value, 2008-18
2.1.2 Personal Hygiene Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Personal Hygiene, 2008-18
2.2 Personal Hygiene Volume Analysis, 2008-18
2.2.1 Overall Personal Hygiene Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Personal Hygiene, 2008-18
2.2.3 Personal Hygiene Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Personal Hygiene, 2008-18
3 Sweden Anti-Perspirants and Deodorants Market Analysis, 2008-18
3.1 Anti-Perspirants and Deodorants Value Analysis, 2008-18
3.1.1 Anti-Perspirants and Deodorants Market by Value, 2008-18
3.1.2 Average Consumer Price/Unit - Anti-Perspirants and Deodorants, 2008-18
3.1.3 Anti-Perspirants and Deodorants Market Value by Segments, 2008-18
3.2 Anti-Perspirants and Deodorants Volume Analysis, 2008-18
3.2.1 Anti-Perspirants and Deodorants Market by Volume, 2008-18
3.2.2 Anti-Perspirants and Deodorants Market Volume by Segments, 2008-18
3.3 Market Growth Dynamics - Anti-Perspirants and Deodorants, 2008-18
3.3.1 Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
3.3.2 Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
3.4 Aerosol Anti-Perspirant Analysis, 2008-18
3.4.1 Aerosol Anti-Perspirant Market by Value, 2008-18
3.4.2 Aerosol Anti-Perspirant Market by Volume, 2008-18
3.5 Body Spray Analysis, 2008-18
3.5.1 Body Spray Market by Value, 2008-18
3.5.2 Body Spray Market by Volume, 2008-18
3.6 Deodorant Creams Analysis, 2008-18
3.6.1 Deodorant Creams Market by Value, 2008-18
3.6.2 Deodorant Creams Market by Volume, 2008-18
3.7 Deodorant Gel Analysis, 2008-18
3.7.1 Deodorant Gel Market by Value, 2008-18
3.7.2 Deodorant Gel Market by Volume, 2008-18
3.8 Roll-On Deodorants Analysis, 2008-18
3.8.1 Roll-On Deodorants Market by Value, 2008-18
3.8.2 Roll-On Deodorants Market by Volume, 2008-18
3.9 Sticks and Solids Analysis, 2008-18
3.9.1 Sticks and Solids Market by Value, 2008-18
3.9.2 Sticks and Solids Market by Volume, 2008-18
3.1 Anti-Perspirants and Deodorants Brand Analysis, 2010-13
3.11 Anti-Perspirants and Deodorants Distribution Channel Analysis, 2010-13
4 Sweden Bath and Shower Products Market Analysis, 2008-18
4.1 Bath and Shower Products Value Analysis, 2008-18
4.1.1 Bath and Shower Products Market by Value, 2008-18
4.1.2 Average Consumer Price/Unit - Bath and Shower Products, 2008-18
4.1.3 Bath and Shower Products Market Value by Segments, 2008-18
4.2 Bath and Shower Products Volume Analysis, 2008-18
4.2.1 Bath and Shower Products Market by Volume, 2008-18
4.2.2 Bath and Shower Products Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Bath and Shower Products, 2008-18
4.3.1 Bath and Shower Products Market Growth Dynamics by Value, 2008-18
4.3.2 Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
4.4 Liquid Bath Products Analysis, 2008-18
4.4.1 Liquid Bath Products Market by Value, 2008-18
4.4.2 Liquid Bath Products Market by Volume, 2008-18
4.5 Other Bath Products Analysis, 2008-18
4.5.1 Other Bath Products Market by Value, 2008-18
4.5.2 Other Bath Products Market by Volume, 2008-18
4.6 Shower Products Analysis, 2008-18
4.6.1 Shower Products Market by Value, 2008-18
4.6.2 Shower Products Market by Volume, 2008-18
4.7 Bath and Shower Products Brand Analysis, 2010-13
4.8 Bath and Shower Products Distribution Channel Analysis, 2010-13
5 Sweden Soap Market Analysis, 2008-18
5.1 Soap Value Analysis, 2008-18
5.1.1 Soap Market by Value, 2008-18
5.1.2 Average Consumer Price/Unit - Soap, 2008-18
5.1.3 Soap Market Value by Segments, 2008-18
5.2 Soap Volume Analysis, 2008-18
5.2.1 Soap Market by Volume, 2008-18
5.2.2 Soap Market Volume by Segments, 2008-18
5.3 Market Growth Dynamics - Soap, 2008-18
5.3.1 Soap Market Growth Dynamics by Value, 2008-18
5.3.2 Soap Market Growth Dynamics by Volume, 2008-18
5.4 Bar Soap Analysis, 2008-18
5.4.1 Bar Soap Market by Value, 2008-18
5.4.2 Bar Soap Market by Volume, 2008-18
5.5 Liquid Soap Analysis, 2008-18
5.5.1 Liquid Soap Market by Value, 2008-18
5.5.2 Liquid Soap Market by Volume, 2008-18
5.6 Soap Brand Analysis, 2010-13
5.7 Soap Distribution Channel Analysis, 2010-13
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Category Definitions - Personal Hygiene Market
Table 2: Distribution Channel Definitions - Personal Hygiene Market
Table 3: Volume Units for Personal Hygiene Market
Table 4: Sweden Exchange Rate SEK - USD (Annual Average), 2008 - 2013
Table 5: Sweden Exchange Rate SEK - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Sweden Personal Hygiene Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Table 7: Sweden Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Sweden Personal Hygiene Market Value (SEK m) by Category, 2008-13
Table 9: Sweden Personal Hygiene Market Value (SEK m) by Category, 2013-18
Table 10: Sweden Personal Hygiene Market Value (USD m) by Category, 2008-13
Table 11: Sweden Personal Hygiene Market Value (USD m) by Category, 2013-18
Table 12: Sweden Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (SEK m)
Table 13: Sweden Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 14: Sweden Per-capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Table 15: Sweden Personal Hygiene Market Volume (Units m) by Category, 2008-13
Table 16: Sweden Personal Hygiene Market Volume (Units m) by Category, 2013-18
Table 17: Sweden Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Units m)
Table 18: Sweden Anti-Perspirants and Deodorants Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Table 19: Sweden Anti-Perspirants and Deodorants Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Sweden Anti-Perspirants and Deodorants Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Table 21: Sweden Anti-Perspirants and Deodorants Market Value (SEK m) by Segments, 2008-13
Table 22: Sweden Anti-Perspirants and Deodorants Market Value (SEK m) by Segments, 2013-18
Table 23: Sweden Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2008-13
Table 24: Sweden Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2013-18
Table 25: Sweden Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 26: Sweden Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-13
Table 27: Sweden Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2013-18
Table 28: Sweden Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (SEK m), by Segments
Table 29: Sweden Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 30: Sweden Aerosol Anti-Perspirant Market by Value (SEK m), 2008-18
Table 31: Sweden Aerosol Anti-Perspirant Market by Value (USD m), 2008-18
Table 32: Sweden Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Table 33: Sweden Body Spray Market by Value (SEK m), 2008-18
Table 34: Sweden Body Spray Market by Value (USD m), 2008-18
Table 35: Sweden Body Spray Market by Volume (Units m), 2008-18
Table 36: Sweden Deodorant Creams Market by Value (SEK m), 2008-18
Table 37: Sweden Deodorant Creams Market by Value (USD m), 2008-18
Table 38: Sweden Deodorant Creams Market by Volume (Units m), 2008-18
Table 39: Sweden Deodorant Gel Market by Value (SEK m), 2008-18
Table 40: Sweden Deodorant Gel Market by Value (USD m), 2008-18
Table 41: Sweden Deodorant Gel Market by Volume (Units m), 2008-18
Table 42: Sweden Roll-On Deodorants Market by Value (SEK m), 2008-18
Table 43: Sweden Roll-On Deodorants Market by Value (USD m), 2008-18
Table 44: Sweden Roll-On Deodorants Market by Volume (Units m), 2008-18
Table 45: Sweden Sticks and Solids Market by Value (SEK m), 2008-18
Table 46: Sweden Sticks and Solids Market by Value (USD m), 2008-18
Table 47: Sweden Sticks and Solids Market by Volume (Units m), 2008-18
Table 48: Sweden Anti-Perspirants and Deodorants Market Value by Brands (SEK m), 2010-13
Table 49: Sweden Anti-Perspirants and Deodorants Market Value by Brands (USD m), 2010-13
Table 50: Sweden Anti-Perspirants and Deodorants Market Value by Distribution Channel (SEK m), 2010-13
Table 51: Sweden Anti-Perspirants and Deodorants Market Value by Distribution Channel (USD m), 2010-13
Table 52: Sweden Bath and Shower Products Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Table 53: Sweden Bath and Shower Products Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 54: Sweden Bath and Shower Products Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Table 55: Sweden Bath and Shower Products Market Value (SEK m) by Segments, 2008-13
Table 56: Sweden Bath and Shower Products Market Value (SEK m) by Segments, 2013-18
Table 57: Sweden Bath and Shower Products Market Value (USD m) by Segments, 2008-13
Table 58: Sweden Bath and Shower Products Market Value (USD m) by Segments, 2013-18
Table 59: Sweden Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 60: Sweden Bath and Shower Products Market Volume (Units m) by Segments, 2008-13
Table 61: Sweden Bath and Shower Products Market Volume (Units m) by Segments, 2013-18
Table 62: Sweden Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (SEK m), by Segments
Table 63: Sweden Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 64: Sweden Liquid Bath Products Market by Value (SEK m), 2008-18
Table 65: Sweden Liquid Bath Products Market by Value (USD m), 2008-18
Table 66: Sweden Liquid Bath Products Market by Volume (Units m), 2008-18
Table 67: Sweden Other Bath Products Market by Value (SEK m), 2008-18
Table 68: Sweden Other Bath Products Market by Value (USD m), 2008-18
Table 69: Sweden Other Bath Products Market by Volume (Units m), 2008-18
Table 70: Sweden Shower Products Market by Value (SEK m), 2008-18
Table 71: Sweden Shower Products Market by Value (USD m), 2008-18
Table 72: Sweden Shower Products Market by Volume (Units m), 2008-18
Table 73: Sweden Bath and Shower Products Market Value by Brands (SEK m), 2010-13
Table 74: Sweden Bath and Shower Products Market Value by Brands (USD m), 2010-13
Table 75: Sweden Bath and Shower Products Market Value by Distribution Channel (SEK m), 2010-13
Table 76: Sweden Bath and Shower Products Market Value by Distribution Channel (USD m), 2010-13
Table 77: Sweden Soap Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Table 78: Sweden Soap Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 79: Sweden Soap Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Table 80: Sweden Soap Market Value (SEK m) by Segments, 2008-13
Table 81: Sweden Soap Market Value (SEK m) by Segments, 2013-18
Table 82: Sweden Soap Market Value (USD m) by Segments, 2008-13
Table 83: Sweden Soap Market Value (USD m) by Segments, 2013-18
Table 84: Sweden Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 85: Sweden Soap Market Volume (Units m) by Segments, 2008-13
Table 86: Sweden Soap Market Volume (Units m) by Segments, 2013-18
Table 87: Sweden Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (SEK m), by Segments
Table 88: Sweden Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 89: Sweden Bar Soap Market by Value (SEK m), 2008-18
Table 90: Sweden Bar Soap Market by Value (USD m), 2008-18
Table 91: Sweden Bar Soap Market by Volume (Units m), 2008-18
Table 92: Sweden Liquid Soap Market by Value (SEK m), 2008-18
Table 93: Sweden Liquid Soap Market by Value (USD m), 2008-18
Table 94: Sweden Liquid Soap Market by Volume (Units m), 2008-18
Table 95: Sweden Soap Market Value by Brands (SEK m), 2010-13
Table 96: Sweden Soap Market Value by Brands (USD m), 2010-13
Table 97: Sweden Soap Market Value by Distribution Channel (SEK m), 2010-13
Table 98: Sweden Soap Market Value by Distribution Channel (USD m), 2010-13
List Of Figures
Figure 1: Sweden Personal Hygiene Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Figure 2: Sweden Personal Hygiene Market Value (SEK m) by Category, 2008-18
Figure 3: Sweden Personal Hygiene Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Sweden Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 5: Sweden Per-Capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Figure 6: Sweden Personal Hygiene Market Volume (Units m) by Category, 2008-18
Figure 7: Sweden Personal Hygiene Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Sweden Anti-Perspirants and Deodorants Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Figure 9: Sweden Anti-Perspirants and Deodorants Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Figure 10: Sweden Anti-Perspirants and Deodorants Market Value (SEK m) by Segments, 2008-18
Figure 11: Sweden Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 12: Sweden Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-18
Figure 13: Sweden Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
Figure 14: Sweden Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
Figure 15: Sweden Aerosol Anti-Perspirant Market by Value (SEK m), 2008-18
Figure 16: Sweden Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Figure 17: Sweden Body Spray Market by Value (SEK m), 2008-18
Figure 18: Sweden Body Spray Market by Volume (Units m), 2008-18
Figure 19: Sweden Deodorant Creams Market by Value (SEK m), 2008-18
Figure 20: Sweden Deodorant Creams Market by Volume (Units m), 2008-18
Figure 21: Sweden Deodorant Gel Market by Value (SEK m), 2008-18
Figure 22: Sweden Deodorant Gel Market by Volume (Units m), 2008-18
Figure 23: Sweden Roll-On Deodorants Market by Value (SEK m), 2008-18
Figure 24: Sweden Roll-On Deodorants Market by Volume (Units m), 2008-18
Figure 25: Sweden Sticks and Solids Market by Value (SEK m), 2008-18
Figure 26: Sweden Sticks and Solids Market by Volume (Units m), 2008-18
Figure 27: Sweden Anti-Perspirants and Deodorants Market Value by Brands (SEK m), 2010-13
Figure 28: Sweden Anti-Perspirants and Deodorants Market Value by Distribution Channel (SEK m), 2010-13
Figure 29: Sweden Bath and Shower Products Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Figure 30: Sweden Bath and Shower Products Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Figure 31: Sweden Bath and Shower Products Market Value (SEK m) by Segments, 2008-18
Figure 32: Sweden Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 33: Sweden Bath and Shower Products Market Volume (Units m) by Segments, 2008-18
Figure 34: Sweden Bath and Shower Products Market Growth Dynamics by Value, 2008-18
Figure 35: Sweden Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
Figure 36: Sweden Liquid Bath Products Market by Value (SEK m), 2008-18
Figure 37: Sweden Liquid Bath Products Market by Volume (Units m), 2008-18
Figure 38: Sweden Other Bath Products Market by Value (SEK m), 2008-18
Figure 39: Sweden Other Bath Products Market by Volume (Units m), 2008-18
Figure 40: Sweden Shower Products Market by Value (SEK m), 2008-18
Figure 41: Sweden Shower Products Market by Volume (Units m), 2008-18
Figure 42: Sweden Bath and Shower Products Market Value by Brands (SEK m), 2010-13
Figure 43: Sweden Bath and Shower Products Market Value by Distribution Channel (SEK m), 2010-13
Figure 44: Sweden Soap Market Value (SEK m) and Growth (Y-o-Y), 2008-18
Figure 45: Sweden Soap Average Consumer Price (SEK) and Growth (Y-o-Y), 2008-18
Figure 46: Sweden Soap Market Value (SEK m) by Segments, 2008-18
Figure 47: Sweden Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 48: Sweden Soap Market Volume (Units m) by Segments, 2008-18
Figure 49: Sweden Soap Market Growth Dynamics by Value, 2008-18
Figure 50: Sweden Soap Market Growth Dynamics by Volume, 2008-18
Figure 51: Sweden Bar Soap Market by Value (SEK m), 2008-18
Figure 52: Sweden Bar Soap Market by Volume (Units m), 2008-18
Figure 53: Sweden Liquid Soap Market by Value (SEK m), 2008-18
Figure 54: Sweden Liquid Soap Market by Volume (Units m), 2008-18
Figure 55: Sweden Soap Market Value by Brands (SEK m), 2010-13
Figure 56: Sweden Soap Market Value by Distribution Channel (SEK m), 2010-13
