Market Focus: Trends and Developments in the Bakery & Cereals Sector in Japan to 2018

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
The Bakery & Cereals market in Japan will register moderate growth in coming years with changing lifestyles and increasing Western influence. As Japanese consumers have less intake of dietary fibre, whole gain and cereal based products, like Breakfast Cereals & Cereal Bars, will register a higher growth when compared to other categories. Busy Japanese consumers will seek convenience which will drive the growth of small portion and single consumption packs.
Summary
• The consumption of Bakery & Cereals products will increase in Japan with changing lifestyles and the influence of Western food habits especially among younger consumers.
• Bread & Rolls is the largest category by value and Breakfast Cereals will register the highest growth during 2013-2018.
• As Japan is a fast growing nation, Japanese consumers seek bakery products that match their age specific needs.
• Retailers own brands are growing at a faster pace in Japan as a result of its highly concentrated retail market.
• Innovation with flavors and ingredients will be a key to success in the Bakery & Cereals market in Japan.
Reasons To Buy
This overview of the consumer and market dynamics of the Japanese Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.