Market Focus: Trends and Developments in the Bakery & Cereals Sector in Turkey

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Bakery & Cereals Snacks sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
Urbanization and busy lives are leading to a change in consumption patterns among Turkish consumers. The search for Better Value for Money and Health & Wellness concerns are influencing consumers’ choice of Bakery & Cereals products in Turkey. Artisanal baked products will continue to hold the majority share in the market as freshness is an important consideration while purchasing Bakery products in Turkey.
Summary
• Rising demand for healthy and functional products contribute to the growth of baked products in Turkey.
• Marketers are engaging consumers in different ways to create awareness about their products and drive sales.
• Consumers searching for Better Value for Money will drive consumption in the Bakery & Cereals market.
• The search for convenience will continue to influence sales of Bakery & Cereals products in Turkey.
• Bread & Rolls and Savory Biscuits’ high volume share is creating demand for Flexible Packaging material in the market.
Reasons To Buy
This overview of the consumer and market dynamics of the Turkish Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.