Video Ad Networks and Media Platforms 2010 - 2012

Video Ad Networks and Media Platforms 2010 - 2012

Category : ICT & Media
Published On : May  2010
Pages : 101

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Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This industry report tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend.Â

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Market Trends and Business Dynamics 2010 – 2012 1
    Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 – 2012 1
    3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue 1
    In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 – 2012 2
    3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2007 – 2012 2
    In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 2
OVERVIEW AND INTRODUCTION 3
  Video Advertising Networks Encompass the Following Broad Solutions Categories: 3
    Video Advertising Platform and Network Business Trends: 2010 – 2012 4
    The Video Advertising Network and Platform Market: 2010 - 2012 6
    Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison 6
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 6
    Video Advertising Networks and Platforms: Business Model Comparison 8
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 8
    Video Advertising Networks and CPMs: A Comparison 2008 – 2009 10
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 10
    Video Advertising Networks and Platforms: Cpm Share/Participation Analysis 12
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 12
    Online Video Advertising Networks Terminology 13
SECTION ONE 16
  Market Trends and Business Dynamics 2010 – 2012 16
    Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 - 2012 16
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 18
    3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue 19
    Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 - 2012 20
    Video Ad Network Inventory Expanded by 34% in 2009 21
    Video Advertising Network Inventory Growth: 2008 - 2009 22
    Video Advertising Network: Gross Media Spend Delivered 22
    Online Video Advertising Platforms, Solutions Providers, Auctions and Networks 23
    Market Growth Drivers: 2010 – 2012 25
SECTION TWO 27
  3rd Party Pre Roll Video Networks: Revenue Trends 2007 - 2010 27
  3rd Party Video Ad Networks with Sales Teams: 2007 - 2012 27
  Online Video Advertising Platforms and Sales: 3rd Party Pre Roll and Overlay Specialists 29
  3rd Party Pre Roll and Overlay Inventory Under Representation Grew by 55.3% In 2009; Gross Media Spend by 74.8% 30
  Market Growth Drivers: 2010 – 2012 32
Q&A's 37
  Adap.Tv 33
  Audience Science 36
  Blinkx 41
  Truveo 45
  BBE 48
  Scanscout 53
  Spotxchange 57
  Tremor Media 61
  Vidsense 66
  Videoegg 69
  Wizzard Media 73
  Yume Inc 78
SECTION THREE 82
  In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 82
  In Banner Ad Serving Platforms: Revenue 2007 - 2012 83
  Online Video Advertising Platforms: In-Banner Delivery Specialists 85
  Online Video Advertising Platforms: In-Banner Gross Media Spend 86
  In-Banner Gross Media Spend Rose by 8.5% in 2009 87
  In-Page Video Ad Impressions and Gross Media Spend: 2005 - 2009 87
  In-Page Video Impression Growth vs. Gross Media Spend Growth: 2006 – 2009 89
  Market Growth Drivers: 2010 – 2012 90
Q&A's 91
  Eyewonder 91
  Eyeblaster 96
  Pointroll 101
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