World Cigarettes - Mauritius 2014

Summary
“Cigarettes in Mauritius” is a new report by ERC that focuses on the extent to which Mauritius Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
- However, per capita consumption levels returned to decline in 2013 falling back to 843 pieces/year, 16.5% below 1990 levels, with a further decrease to 808 pieces/year projected for 2014.

- The result is that by 2013 sales were down to 1,113 million pieces with a further fall of 3.4% forecast for 2014.

- Market volumes are forecast to decline to around 880 million pieces by 2023 representing a 21% decline from 2013 levels, while the annual per capita consumption rate is forecast to end 2023 at 629 pieces which is down by 25.4% on reported levels in 2013.

Synopsis
- “Cigarettes in Mauritius” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Mauritius.

- This report is the result of ERC's extensive market research covering Cigarettes across Mauritius.The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

- This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

- This report provides detailed data of the manufacturers operating in the Cigarettes industryin Mauritius.

- This report also provides market size of the Cigarettes industry in Mauritius along with other data relating to the regulations, retail price, smoking population, production and trade and forecast data.

Reasons To Buy
- Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Cigarettes industry across Mauritius, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
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